This job has expired, please see additional jobs below
Brand Marketing Director
Pandora
Baltimore, MD, United States
Job Details - this job has expired, please see similar jobs below
Posted: 30 Oct 2018
Deadline: 30 Nov 2018
Location: Baltimore, Maryland
The Brand Marketing Director, Americas partners closely with the AME markets and Global Marketing teams to deliver the strategy for the PANDORA Brand. Aligns and ensures adherence of country/cluster priorities, go-to-market plans and spending to global brand and business objectives or spend prioritization. Ensures compliance to guidelines and brand equity. Closely collaborates with Global Marketing to influence the global marketing strategy, guidelines, campaign & VM toolkit and store / online concept to reflect local marketing requirements within the region. Coach and support countries/clusters with e.g. go-to-market materials, scaling activities where appropriate (e.g. consumer insights, agency relationships, base campaigns, promotional assets).
Essential Functions:
• Brand Management & Leadership: Steward of the PANDORA brand supporting the brand promise, vision, position, and architecture. Understand and communicate brand’s unique selling propositions to key stakeholders, customers and consumers. Closely collaborates with markets on brand objectives and opportunities to improve brand funnel and keep consumer at the heart of all activities. Drive organizational and customer engagement, alignment and passion for brand, strategy, and annual plans. Galvanizes the organization around the PANDORA brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise. Influence and support marketing plans globally and locally.
• Brand Strategy: Lead development of annual brand marketing plans throughout the AME region in conjunction with global marketing, merchandising and other relevant departments to include business objectives, brand objectives, consumer and channel strategies, and translation of strategies to reach the consumer through all elements of the marketing mix.
• 360 Integrated Activations: Demonstrate collaboration and leadership across multiple marketing disciplines including media, promotion, public relations, coop advertising, digital, in store, and design services. Work closely with markets and Clusters – US, Canada, Brazil, and Emerging Markets to ensure that marketing programs are executed on guideline, either through marketing team or cross functional groups. Give focused direction and guidance to teams/agencies to develop world-class programs that build equity and deliver results. Ensure integration of all elements of marketing mix, driving cohesive and impactful messaging and trademark consistency in all communications. Evaluate and approve country1 integrated marketing plan. Provide input from countries1 that can be consolidated into a global integrated marketing plan. Partner with Design to support COOP and local market creative delivery and execution.
• Cross Market Collaboration: Consistent with Pandora Americas and Corporate leadership, goals and strategies, leverages marketing expertise and peer respect to influence Global marketing direction and activations by markets within regions.
• Data-Driven Strategies & Decision Making: Leverage consumer behavior, brand insights, launch performance, search performance, monitors trends, to maximize consumer journey and realize market opportunities. Activate a rapid test and learn strategy to drive optimization of marketing channels and ROAS. Partner with analytics teams to translate insights into actionable consumer-driven marketing plans to achieve business goals.
• Agency Management: Lead agency relationship being collaborative, highly communicative and process driven with all media, PR, and creative agencies to help achieve brand objectives, goals and on-time delivery. Lead the annual media briefing process.
• Budgeting: Own and actively manage brand marketing production budget. Strong cross-functional collaboration on end-of-year budget performance to meet overall financial goals.
• Team Development: Manage, motivate, teach, and develop brand marketing team. Drive vision for team growth and organizational structure.
Educational Background: BA/BS, MA/MS/MBA
Field of Study: Marketing, Communications and related field of study. MBA preferred.
Experience: > 8 yrs.
Industry: Consumer Goods, Retail
Job Specific: Minimum 10 years of business experience in related role with major consumer goods company
Personal Competencies:
• Highly capable of identifying and leveraging consumer insights
• Highly process oriented and can align the team to deliver needs to region in support of Global expectations within timing
• Able to develop vision and strategy
• Can balance thought, action, and leadership
• Passionate about driving brand growth by better meeting consumer needs
• Highly capable of writing/evaluating initiative and communications briefs
• Strong skills and experience with diagnosing and resolving complex problems and opportunities
• Able to make tough, informed decisions quickly to keep performance on track
• Demonstrate positive energy to effectively represent brand internally and externally
• Strong analytical, decision making, influence, and communication skills
• Ability to work independently and complete projects within required timeframes
• Excellent collaboration skills, with a team-oriented mentality
Computer Skills: Proficient in Microsoft Office: Excel, Word, PowerPoint, Outlook
PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 7,700 points of sale, including more than 2,500 concept stores.
Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs around 26,500 people worldwide of whom more than 13,200 are located in Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2017, PANDORA’s total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).