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Director, Brand Communications
Starbucks
Seattle, WA, United States
Job Details - this job has expired, please see similar jobs below
Job Summary and Mission
This job contributes to Starbucks success by establishing strategic direction for communications programs across the enterprise in order to enhance brand positioning and communications initiatives to meet overall marketing and business initiatives. Protects and enhances the Company's internal and external reputation. Provides timely strategic communications counsel to all levels of the organization, including senior leaders. Leads teams of communicators to execute and implement communications strategies and plans. Models and acts in accordance with Starbucks guiding principles.
Summary of Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following:
Leadership - Setting goals for the work group, developing organizational capability, and modeling how we work together:
• Communicates the strategic direction of the Company and corresponding department goals to the team.
• Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
• Identifies, develops and communicates company initiatives, events, programs and key messages to protect and enhance the Company's reputation.
• Supports the implementation of company programs to ensure the success of the Company.
Planning and Execution - Developing strategic and operational plans for the work group, managing execution, and measuring results:
• Develops annual and long-term communication and public relation strategies and tactics to maintain and enhance Starbucks culture and internal and external reputation, build trust in the Starbucks brand, and position the Company as the global coffee expert.
• Develops annual operating plan and budget, and quarterly forecast updates.
• Executes communications strategies, adjusting priorities to manage new and emerging issues and situations both internal and external to the organization.
• Plans and manages business unit/department processes and practices to ensure that programs are aligned with company business goals and objectives.
• Prepares, communicates and educates client groups and team on key messages and communications strategies. Counsels senior management on specific tactics and timelines for implementation.
• Prepares, communicates and educates client groups and team on changes in policies and practices within the organization.
Business Requirements - Providing functional expertise and executing functional responsibilities:
• Counsels business units, market business units, departments and executive and field management partners on communications issues, strategies and events.
• Develops and implements procedures for more efficient communication to meet the needs and expectations of internal and external audiences in a manner that protects and enhances the Company's reputation.
• Initiates analyses of issues that might impact the Company, and develops and executes proactive and reactive plans for issues management.
• Participates in cross-functional teams to ensure continuity of business unit/department plans across the Company.
• Provides guidance and direction to business units/departments to ensure coordination of communications processes and understanding of key issues and strategies.
Partner Development & Team Building - Providing partners with coaching, feedback, and developmental opportunities and building effective teams:
• Challenges and inspires partners to achieve business results.
• Conducts and ensures the completion of performance reviews.
• Ensures partners adhere to legal and operational compliance requirements.
• Oversees training and development of partners directly and indirectly managed and makes effective staffing decisions.
• Provides coaching, direction and leadership support to team members in order to achieve partner, business and customer results.
Summary of Experience
• Corporate communications, preferably at a multi-unit retailer and/or an agency (10 years)
• Developing, leading and managing teams (5 years)
• Consulting with senior business leaders in the design and implementation of communications strategies and initiatives
Required Knowledge, Skills and Abilities
• Demonstrated ability to apply general business knowledge and experience in a complex, fast-paced global environment
• Demonstrated ability to develop and lead execution of effective communication programs (both internal and external) across the enterprise
• Effective budget and people management skills
• Exceptional oral and written communications skills
• Strong presentation skills
• Demonstrated experience in corporate communications leadership, preferably at a multi-unit retailer and/or an agency
• Ability to interact effectively with senior management and communicate with all levels of the organization
• Ability to collaborate effectively with colleagues, agencies and partners across the organization
• Ability to work in a team and influence others
Starbucks is an equal opportunity employer of all qualified individuals; including minorities, women, veterans, and individuals with disabilities, and regardless of sexual orientation or gender identity. Starbucks will consider for employment qualified applicants with criminal histories in a manner consistent with all federal, state, and local ordinances.