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Director, Digital Experiences & Marketing Innovation
Starbucks
Seattle, WA, United States
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Job Summary and Mission
Starbucks is looking for an outstanding leader to build a best-in-class marketing innovation team with a mission to define and incubate next-generation capabilities to drive customer connection, digital engagement, and personalization while enabling marketers to be more effective and efficient. This individual will build an organization that can traverse complex business needs, innovative technology solutions, diverse data and analytic inputs while readying the organization to operationalize these capabilities. The individual will also cultivate a culture of high performance and partner with Global Marketing, Starbucks Technology, and Store Operations to deliver some of the most strategic initiatives in the company.
Models and acts in accordance with Starbucks guiding principles.
Summary of Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following:
Leadership
• Defines the holistic vision, strategy and capability delivery of Personalization and Marketing Technology considering the economic, technology, and operational dimensions.
• Accountable for the realization of business results across the program portfolio from the strategy.
• Sets the overarching vision for the digital program management team, and holding the team accountable to business outcomes of the strategic roadmap.
• Builds strong relationships with Marketing, Technology, Loyalty, Analytics and Store Operations teams along with agencies and vendors to deliver capabilities.
• Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
Planning and Execution
• Plans and manages product and program management functions and practices to ensure that products are aligned with company business goals and objectives
• Sets strategy and direction and oversees the development and retention of core competencies in digital program management, based on industry best practices.
• Provides decision making for dependencies or conflicts across product development and business roll-out
• Works closely with Marketing, Loyalty, Analytics, Technology and Store Operations to align product roadmaps to business needs while balancing positive ROI
• Works closely with Starbucks Technology to align engineering product roadmaps and backlogs with business roadmaps
• Drive cross-functional teams comprised of both business (e.g. marketing, store ops, strategy) and technology to deliver complete capabilities (people, process, technology, measurement)
• Developing strategic and operational plans for the work group, managing execution, and measuring results.
• Provides corrective action for in-flight programs and associated projects in a given portfolio (if necessary).
• Drives process improvement and maturity in the digital program management processes and provide/implement best practices for business digital program management.
• Contributes to the Annual Operating Plan & planning process in collaboration with the others
• Monitors, measures and reports on effectiveness and results of product roadmap.
Digital Product & Program Management
• Champions the needs of Starbucks customers and partners.
• Providing functional expertise for Marketing & Personalization technology-enabled capability domains including Content, Campaigns, Audience & Customer Relationship Management, Customer and User Experience, Algorithms, Analytics, Data Management, Marketing Resource Management, Media, and Commerce.
• Assess, differentiate, and translate global and market specific business needs into capabilities across people, process, technology and measurement across the entire portfolio.
• Demonstrated success in development of new or existing product strategies from conception to implementation.
• Measure and analyze product and feature performance for opportunities to innovate, improve end user experience, and increase adoption.
• Create change management strategies and is accountable for successful product adoption.
Partner Development & Team Building
• Providing partners with coaching, feedback, and developmental opportunities and building effective teams.
• Challenges and inspires team members to achieve business results.
• Conducts and ensures the completion of performance reviews.
• Ensures partners adhere to legal and operational compliance requirements.
• Oversees training and development of partners directly and indirectly managed and makes effective staffing decisions.
• Provides coaching, direction and leadership support to team members in order to achieve partners, business and customer results.
• Works across business unit and functional lines to create a cohesive working team, build relationships and deliver programs and associated projects.
Summary of Experience Years
• 8-10 Years in Program or Product Management for Digital and Digital-to-Physical Retail Environment
• 8-10 Years with digital products and enterprise systems development life cycle methodologies (e.g., Agile & Waterfall)
• 5-7 Years exposure to Big Data platforms such as Hadoop and Spark in cloud environments
• 5+ Years familiarity with or experience using Marketing Technology (e.g. Adobe Marketing Cloud, Oracle Marketing Cloud, Personalization Vendors), Digital Analytics (e.g. Google Analytics, Adobe Analytics), and / or Customer Analytics (e.g. SAS, R)
• Familiarity with the tools supporting these processes (e.g. JIRA, Trello, Slack)
Basic Qualifications
• Bachelor’s degree or 4 or more years of US military experience
• 5 or more years of experience in a role LEADING marketing, analytics, technology product or program management
• 5 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation
• MBA strongly preferred
Required Knowledge, Skills and Abilities
• Strong organization and planning skills
• Strong presentation skills
• Strong financial acumen
• Ability to balance multiple priorities and meet deadlines
• Ability to influence others
• Strong knowledge of QSR marketing vehicles and marketing fundamentals
• Must be able to work in a matrix environment; able to collaborate effectively cross functionally
• Strong cross-functional and team leadership
• Strong interpersonal skills
• Ability to communicate clearly and concisely, both orally and in writing
• Ability to work both independently and as part of a team
• Strong problem-solving abilities
• Strong analytical and technical skills; comfortable with syndicated data
• Functions effectively with ambiguity
Starbucks is an equal opportunity employer of all qualified individuals; including minorities, women, veterans, and individuals with disabilities, and regardless of sexual orientation or gender identity. Starbucks will consider for employment qualified applicants with criminal histories in a manner consistent with all federal, state, and local ordinances.