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Director of Brand Communications
Delhaize America
Salisbury, NC, United States
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Job Location: Salisbury, NC
Position Summary: Responsible for the development of the Brand voice and personality by partnering with the Marketing Lead and Brand creative agency. Responsible for leading the overall Brand communication platform that delivers on the Brand Positioning, Strategy, and Personality. This position leads the concept, design, and delivery of on-strategy creative across ALL marketing contact points (Broadcast, In-Store, Circular, collateral, etc.) inclusive of all Digital marketing elements. Also responsible for insuring that any use of the Brand that is created outside of marketing is within the approved style guide as determined by this position. This person leads the brand communications team in continually enhancing the Brands image that will increase awareness and break through the clutter of competitive communication. Also, builds the department’s ability and capacity to create value through on-time, flawless execution.
Principle Duties and Responsibilities:
Directs the creation of a seamless and truly integrated brand experience for customers across all vehicles and channels
Owns the brand personality and ensures consistent look & feel across the organization.
Manages the Brand communication strategy that contributes to the overall growth of the Brand.
Manages the creation and deployment of all creative jobs through the ownership of a best in class project management tool that allows for flawless execution.
Oversees the entire weekly flyer development process, including the creative development and production accounting for $20m in annual spend.
Manages an internal Print Shop team to insure weekly retail signage needs are met.
Responsible for all advertising creative development and production that align to the overall Brand strategy.
Drive operational efficiencies in the creative and production process to improve costs and/or speed to market
Responsible for all in-store communication, including permanent, semi-permanent and temporary signage that delivers on the overall Brand communication strategy within the "tone of voice" for the Brand.
Provide competitive expertise and insights for the department and broader organization
Responsible for transparency in accounting, budget controls, and quality monthly estimates of expense and budgets
Lead an extensive team of highly specialized and creative designers to ensure strategic initiatives are met and KPI’s are delivered while building associate engagement.
Requirements
Basic Qualifications:
Minimum 10 years direct experience in building and managing a consumer brand
Bachelor’s degree
Retail experience preferred
Experience in retail store décor design
Knowledge/experience of the pre-production process for a weekly flyer
Must have demonstrated ability to work in digital, print, direct marketing, in-store point of sale and broadcast media types equally
Ability to execute on creative projects from concept through production
Must have demonstrated ability to manage and develop the skills of a team of in-house designers and work with external agencies as well.
Must have demonstrated ability to develop a traffic/project management process/work flow
Must be able to work in a deadline driven environment, while not compromising quality
Strong conceptual skills with ability to self-execute when necessary
Ability to synthesize information from multiple sources into clear visual solutions
Demonstrated ability to create/rebuild a brand
Excellent project management skills
Strong written and verbal communication skills
Strong interpersonal skills and proven competency at cross-functional collaboration at all levels of the organization
Preferred Qualifications:
Proven track record in the development of a Brand communication campaign that aligns with the set Brand strategy.
Deep knowledge of traditional and digital advertising as well as new media evolution and customer communication channel convergence
Proven expertise in key digital disciplines/platforms including creative website and app development and user experience
Master’s degree