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Customer Category Growth - Merchandising Director
CVS Health Corporation
Woonsocket, RI, United States
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Position Summary
CVS Health is a Fortune 10 company embarking on a journey of evolving its existing ExtraCare program into a world-class personalization and loyalty program. This is a top initiative within the company and we have a team dedicated to recruiting the best talent in the world to help propel us into this goal. The company has already invested in state-of-the-art technology and scaling our loyalty program, now we are focused on optimizing our customer contact strategy. We are looking for the best and brightest to join our existing team and help us deliver on this initiative.
The Customer Growth and personalization Director will be responsible for identifying, developing, and executing customer and category growth opportunities through the use of relevant and personalized marketing strategies. In this role, you will play an integral role in both expanding capabilities within existing programs and identifying new ways for CVS to connect with our customers.
Responsibilities include:
• Identify and develop innovative and out-of-the-box personalization strategies to test across customer cohorts and category strategies, this may include new communication approaches, cadence strategies, offer strategies, methods of offer delivery, new external partnerships, etc
• Lead the development and management of cross-channel contact strategy, ensure we are delivering relevant communications with every touch point that are supporting key objectives across customer & category strategies, including integration with broader Enterprise marketing strategies
• Partner with resources across the organization to build 1:1 personalization strategies against identified opportunities, these strategies will include the use of all vehicles and all channels – e.g., direct mail, email, in-store offers, digital, etc
• Lead a team in developing hypothesis-driven customer and category growth strategies through the use of data, analytics, industry findings, and cross-functional partnership
• Size and scope personalization program and category opportunities, which should include a business case, a path to growth, an execution plan, and partnership buy-in
• Build learning agendas, analyze results, and integrate findings into the organization for on-going execution and refinement
• Develop a rich understanding of the CVS Health customer’s needs and motivations --- as well as the role CVS Health can serve in meeting these needs
• Support the management of ongoing forecasting & reporting of the financial performance related to personalization programs. Understand the key drivers or performance and continually identify plans to mitigate any risk.
This role is based in our Corporate Office in Woonsocket, RI.
Required Qualifications
*7+ Years' experience in customer growth and development, data-driven marketing, and/or strategy development in a retail, consumer packaged goods, or consulting environment.
Preferred Qualifications
*10+ Years' experience in customer growth and development, data-driven marketing, and/or strategy development in a retail, consumer packaged goods, or consulting environment.
*Outstanding strategic thinking and analytical skills. Demonstrated ability to vision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical
plans
*Strong ability to prioritize and deliver on multiple concurrent initiatives that have significant financial impact. Flexible and can tolerate ambiguity and still operate effectively
*Proven ability to work across multiple simultaneous projects with high time demands, and deliver impactful and mistake-free work product
*Experience in utilizing personalized marketing vehicles to influence customer behavior –solid understanding of financial and operational functioning of targeted marketing vehicles
*A passion for understanding and meeting the needs of the customer
*Strong leadership skills, with the ability to prioritize and deliver on multiple concurrent initiatives that have significant financial impact. Flexible and can tolerate ambiguity and still operate effectively.
*Excellent communicator, both verbal and written, with the ability to influence at all levels of the organization. Demonstrated high level of competency in working cross-functionally
* Demonstrated capability to deliver work and provide positive leadership in fast-paced, multi-project team-oriented environment
Education
• Bachelor’s degree in Business, Management, Marketing, or related field required.
• MBA is strongly preferred.
Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.
CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT
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CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.