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Director, Digital Marketing – Customer Retention
Belk
Charlotte, NC, United States
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The Director of Digital Marketing - Customer Retention leads the Email Marketing, Homepage & Sitewide Content and the Limited team. This role is responsible for increasing revenue across these customer touchpoints, while also increasing customer retention rates and lifetime value. The Director, Digital Marketing - Customer Retention will help develop and roll out strategies to deliver the most relevant message to the right customer, at the right time, on the right platform. Partner with internal teams and external vendors to drive improved customer experience.
Essential Functions:
• Analyzes Belk customer demographics, customer behavior, content strategy, email best practices and brand standards and make recommendations to optimize customer touchpoints to generate increases in sales, traffic, and ROI.
• Ownership of the Digital Marketing Calendar for Customer Retention channels and integration with corporate level Sales Promotion Marketing (SPM) calendar. Ensure that all digital marketing activities are aligned with corporate and eCommerce needs.
• Reviews digital property allocations across platforms to ensure in line with company goals and meeting digital channel objectives.
• Plan and actively manage the digital marketing budget for given areas of responsibility. Recommend increases/ decreases in spend where appropriate to take advantage of opportunities as they occur and to achieve the highest possible results.
• Analyze and Report regularly on the effectiveness of marketing, homepage, and global content. Make recommendations to drive improved performance. Set goals and monitor performance. Recommends tests based on results, to increase customer retention rates
• Lead high performing team of digital marketing and ecommerce professionals
Education / Experience Requirements:
Position Contribution Level:
Minimum Education & Experience:
• BA or BS degree
• 8-10 years of retail digital marketing experience or its equivalent. Additional experience in Merchandising, Finance, Planning, Field, or agency work a plus. Department Store or similar high/low, fashion and promotional driven environment preferred.
Preferred Education & Experience:
• MBA preferred
Knowledge / Skills Requirements:
• Digitally savvy – current on market trends, emerging technologies, exploitable opportunities.
• Good business instincts supported by superior analytical, administrative, and communication skills. Able see good opportunities from bad, convince others to follow lead, manage execution and objectively report on results.
• Ability to get things done. Proven self-starter with a strong sense of initiative and urgency.
• People motivator – ability to lead, train, and develop a diverse staff of people.
• Computer literate – familiar with MS Office suite, managing data, reporting.
Physical Requirements:
• Ability to operate computers, manipulate various keyboards, etc.
• Ability to maintain files
• Ability to operate and communicate using telephone
• Ability to travel to stores/ markets/ offsite facilities
Reporting Relationships:
Supervisor:
Vice President, Digital Marketing, Analytics, and Site Operations
Supervises:
Manager, Digital Marketing - Customer Retention
Digital Marketing Strategist
Disclaimer:
For reasonable accommodation information for an ADAAA qualified disability please see Belk Associate Handbook for policy and procedures.