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Creative Director
REI
Kent, WA, United States
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What's cool about this job
The Creative Director contributes to the co-op’s success by leading the creative vision and team for a specific segment of the business or scope of work. The Creative Director develops differentiated, strategic and compelling creative solutions that deliver on brand, strategic and business goals across all customer touch points. The Creative Director collaborates with other creative directors, as well as with leaders across the business to ensure effective expression and understanding of both brand and customer engagement strategies. The Creative Director represents the creative and marketing division and its business requirements with cross divisional partners. In addition, the Creative Director has an important role in setting the tone for the creative community at the co-op.
• Contributes to the development of the 3-5 year marketing division strategy and goals that supports the REI Co-op vision and strategy.
• Develops creative direction for all brand and marketing expressions
• Ensures consistent execution of brand strategy and positioning for all company brands
• Builds relationships and manage outside agencies to ensure work supports REI brand standards and achieves goals.
• Stays current with the competitive landscape, emerging trends, customer behavior.
• Generates new ideas and innovation for: creative execution, customer experience, marketing strategy, work process and execution.
• Fosters a culture of creativity, excellence, accountability and results.
• Collaborates with retail, ecommerce, merchandising and private brands to execute creative strategies.
• Responsible for the developing, monitoring and attaining the annual expense budget and goals.
Bring your passion and expertise
• 10+ years of Creative design, concept-development and creative team leadership experience
• Understanding / ability to speak to multiple channels; social media, direct, digital, film/ video, virtual reality.
• Adobe creative suite, sketch, emerging design technology
• Significant leadership and Influence at both a senior leadership level and throughout the company.
• Cultural fluency in terms of trend awareness, design drivers and overall social themes.
• Awareness and understanding of outdoor culture.
• Bachelor’s degree or equivalent work experience.
Why you'll love it here
Join a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. REI is a co-op, born in the mountains of the Pacific Northwest in 1938. We’re here to help our 5.5 million members have amazing experiences outside—and do the same ourselves. Bring your creativity, customer focus and enthusiasm for living life outdoors—we can’t wait to meet you!