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Director, Strategic Analytics
CVS Health Corporation
Woonsocket, RI, United States
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Position Summary
CVS is a Fortune 7 company embarking on a journey of evolving its existing ExtraCare program into a world-class personalization and loyalty program. This is a top initiative within the company and we have a team dedicated to recruiting the best talent in the world to help propel us to this goal. The company has already invested in state-of-the-art technology and scaling of our loyalty program, now we are focused on optimizing our customer contact strategy. We are looking for the best and brightest to in our existing Analytics team and help deliver on this initiative.
The Director of Strategic Analytics will be leading efforts to drive customer value by building, and implementing, innovative strategies rooted in data & analytics. In this role you'll manage a portfolio of “customer investments” and develop associated business KPIs, this will include developing 1:1 offer strategies and implementing them across an array of multi-channel personalized programs to drive short and long term customer value. You’ll be partnering with a team of analysts and data scientists developing, and codifying, analytics based targeting rules & recommendations (i.e., models/logic). Additionally, you’ll work with Digital/IT and execution teams to integrate these recommendations into programs through best-in-class CRM systems, tools and processes – i.e., “rules engine". This is a highly cross-functional role at the intersection of business, strategy & analytics. Successful candidate will be deeply passionate about customer with proven abilities spanning strategy development, analytics portfolio management & delivery, project/process & stakeholder management, cross-functional collaboration, business KPI management and executive communication. This position is based out of our Woonsocket, RI office and will report to Sr. Director of Loyalty & Personalization, with consistent exposure to VP levels.
Responsibilities:
• Build Personalized Investment Strategy to help drive 1:1 offer/incentive portfolio – including establishing strategic segment priorities, willingness to invest, opportunity analysis/sizing, KPI development & reporting, managing return-on-investment
• Design and develop go-to-market plans and partner with program team to deliver new and existing offers across a broad set of personalized programs/tactics
• Partner with analytics counterparts – i.e., Advanced Analytics and Program Optimization teams -- to develop and implement models & solutions tying them against customer strategies and execution plans
• Partner with cross functional teams helping them interpret and implement strategies and solutions (models/rules) into programs and CRM systems/tools – including agile test & learn campaigns, data platform, rules engine, campaign management tool
• Manage a team of 1-2 analysts (or vendor resources) leveraging advanced analytics tools such as SQL and/or SAS to uncover insights in customer behavior and business profitability - provide guidance, training and motivation as necessary for their professional development.
• Accountable for execution and delivery of multiple analytical projects in a fast paced environment – including analytic & business problem solving, approach & methodology, project & process management
• Prepare and deliver high quality presentations that translate analytic insights into tangible, actionable solutions for business partners to implement, and communicates with Sr. leadership in a top down manner
• Support Leadership in creating and managing analytical priorities, roadmap, portfolio project plan and executive communication
Education
Bachelor's Degree in Statistics, Quantitative Economics, Mathematics, Marketing, Economics, Engineering, Operations Research. MS/MBA preferred.
Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.
CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT
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CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.