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Associate Marketing Manager, Partner Marketing
Instagram
New York, NY, United States
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Instagram is a global community of more than 1 billion, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to connect people to the people and interests they love. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.
We're looking for a dynamic candidate to join Instagram's marketing team as an Associate Marketing Manager. Partner (creator) Marketing supports the Instagram Partnerships team who are focused on helping digital creators and public figures grow their brand and businesses, across verticals including fashion, entertainment, music, sports, etc.
In this role, you will support our growing portfolio of products and help demonstrate its value to a partner audience. You will be responsible for understanding our global partner/creator ecosystem and developing positioning, messaging & marketing materials to support key product launches. If you have a passion for creators and technology, and you're willing to roll up your sleeves to create eye-catching content to drive adoption of Instagram products, we'd love to meet you.
Responsibilities
• Strategic positioning, messaging & developing marketing and enablement materials for product launches
• Develop content and copy for campaigns to excite partners/creators about Instagram as the leading platform to reach fans and followers
• Manage internationalization of marketing efforts to drive ongoing adoption and awareness for Instagram among global partners/creators
• Manage success story program to highlight partners/creators utilizing Instagram's product suite in interesting ways to achieve their objectives
Minimum Qualifications
• 3+ years of experience in product marketing and/or marketing, product management, or business experience
• Experience with product launches (including mobile) and digital marketing campaigns
• Bachelor's Degree in Business, Marketing, Creative, Social Sciences or other discipline
• Project management experience
• Experience developing marketing materials for enablement or usage across digital channels
Preferred Qualifications
• Experience working in a fast-paced, scrappy environment ensuring executional excellence while maintaining a long-term strategic view to scale
• Experience working as a PMM on a technical product or platform
• Combined B2B and B2C experience
• Experience working with broad cross-functional groups such as design, creative, analytics and product to develop thoughtful marketing materials or campaigns that meet company goals
• Experience in technology, startups, or consumer mobile app space
• Experience with localization and working with global teams
• Experience working with or in support of diverse communities
• Interest or strong understanding of the creator landscape