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Analyst
Horizon Media
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Summary
We are currently seeking a Digital Media Analyst to help continue our expansion in our Digital Analytics Department. The ideal candidate will have a thorough understanding of digital metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of digital clients. A major responsibility of this role will be to help build the Horizon Media approach and infrastructure for digital analytics on existing clients as well as provide measurement guidance on all new business pitches. This is a unique opportunity for motivated individuals to help drive innovation and thought leadership throughout a vibrant and dynamic organization.
Main Duties and Responsibilities
• 70% - Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand managers.
• 10% - Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals.
• 10% - Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner.
• 5% - Analyze information to bring forward insights, results, and suggest optimizations to improve said results.
• 5% - Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents
Supervisory Responsibilities
N/A
Knowledge and Skills Required
• Strong analytical skills are required, including the ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
• Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions
• Expertise in Microsoft Excel and PowerPoint
• Creative / curious approach to ramping up understanding aspects of digital advertising, digital media strategy and standard media measurement
• Strong organizational skills, with the ability to aggregate information and data from multiple sources
• Experience managing and coordinating efforts across various teams/offices
• Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms
• Must have 1-2 years relevant experience to be considered.
Certificates, licenses and registrations
N/A
Physical Activity and Work Environment
N/A
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.