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Sales Engagement Analyst
iHeartMedia
San Antonio, TX, United States
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Job Summary:
Engagement Analyst supports sales operations to advance digital integration and marketing insights for high-value clients.
Responsibilities include:
• Create custom digital proposals utilizing the best assets to complement broadcast and other offline elements to deliver clients KPI’s.
• Understand how digital products and results interpret with our broadcast offerings.
• Retain and grow digital revenue by proactively finding opportunities to optimize campaign performance.
• Supporting sales operations on client meetings for analysis of digital marketing campaigns like Targeted Streaming Audio, SmartAudio, Programmatic, Audience-based selling, Audience Extension, Digital Takeovers etc.
• Offering expertise on digital product features and benefits including Ad Tagging, Rich Media, Data Sharing for attribution and effectiveness, Audience Targeting, Viewability Studies, Systems (Adswizz, DoubleClick, and Adobe/Lotame)
• Analyze and share findings with internal partners pre/during/post campaigns based on KPI goals via iHeartAnalytics with attribution for both broadcast and digital assets
• Forecast digital marketing campaign results and provide forward-looking enhancement recommendations
• Support data-driven atmosphere with a focus on team education
• Handle invoice discrepancy reports and invoice transactions
• Assist Account Executives with material preparation
Qualifications:
• Must be able to think on your feet and ideate/problem solve real time with sales operations & clients
• Familiarity with Salesforce.com a plus
• Ability to prioritize and manage multiple assignments in a deadline-driven, team-oriented environment.
• Must be experienced in digital advertising, social media and multi-platform solutions
• Excellent written and verbal communication skills
Work Experience:
• Minimum 1 years’ experience in sales and/or marketing with demonstrated proficiency developing creative solutions for clients, preferably in digital media.
Education:
• Bachelor’s Degree, preferably in Marketing, Advertising or a related field of study
Certification:
• Google Certified