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Senior Manager, Solutions Marketing
Comcast
Philadelphia, PA, United States
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Job Summary:
The Senior Manager,Solutions Marketing is responsible for developing and then telling a story to both internal and external audiences about product solutions that will help drive awareness and demand for it. This will lead to new customer acquisition along with maintenance /upgradation of current subscriber base based on Comcast's business strategy. He/she acts as a glue between product development and lead generation.
He/ she plays a critical role in creating solutions / product marketing strategy. He/she develops value propositions in collaboration with Product Management. He/she then plays a major role in handing the core messaging off to the relevant stakeholders with guidance as to how it needs to go in front of prospects and customers. This is accomplished by tight collaboration and co-ordination with a variety of marketing execution resources (e.g., Demand Generation, Marketing Communications, Channel Marketing). He/she helps enable Sales to move prospects through the funnel.
He/she serves as a marketing contact for employees and outside vendors in conjunction with Sales, Product and Channel Marketing. He/she recommends improvements to marketing strategies and tactics and becomes the subject matter expert on products. He/she is comfortable in associating business objectives related to product and ensuring that plans are in synch with the stated objectives.
Employees at all levels are expected to:
• Understand our Operating Principles; make them the guidelines for how you do your job
• Own the customer experience-think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services
• Know your stuff-be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences
• Win as a team-make big things happen by working together and being open to new ideas
• Be an active part of the Net Promoter System-a way of working that brings more employee and customer feedback into the company-by joining huddles, making call backs and helping us elevate opportunities to do better for our customers
• Drive results and growth
• Respect and promote inclusion and diversity
• Do what's right for each other, our customers, investors and our communities
Core Responsibilities:
• Play a key role in crafting value propositions for products/solutions in collaboration with Product Management. Builds positioning and develops messaging guidelines for marketing resources to execute. Helps answer the core question of what products in what combination as a solution we have to sell to solve a customer's business problems, and meet Comcast's business objectives.
• Collaborate with the Director of Audience Marketing (verticals and personas) to complete the arc of what products/solutions we have to sell and to whom we sell.
• Product evangelist playing an integral role in organizing product launches and supporting Go to Market Plans along with balancing conflicting priorities. Collaborate across Regional, Divisional and HQ Marketing Teams to initiate and develop programs that drive demand.
• Work with Product Management and key stakeholders in planning and executing releases of net-new and existing products and manage cross-functional implementation of the plan.
• Consults with Product Management and Sales to identify, define, size, and prioritize strategic opportunities.
• Gathers market intelligence to become an expert on market size, and competitive environment.
• Maps out the potential buying process for the product, including key roles that will participate in it.
• Develop the competitive comparison guide for use in positioning against like offerings from competitors.
• Partners with Content Marketing and Demand Generation to build relevant content for buyer roles to consume in a variety of formats, including white papers, brochures, social media, Web pages, online events. and more. Works with Advocacy team to develop a range of customer testimonials for internal/external use including written case studies.
• Provide guidance in the creation of sales enablement content (e.g. playbooks, battle cards, scripts, presentations, training modules and demos).
• Partners with Customer Experience and other relevant stakeholders to drive retention strategies.
• Manages Marketing expenses in order to ensure that they are within budget parameters.
• Maintains and improves ongoing Marketing programs, analysis, and reports.
• Develops new ideas and communicates potential uses for analytics across the business.
• Consistent exercise of independent judgment and discretion in mattersof significance.
• Regular, consistent and punctual attendance. Must be able to worknights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
Job Specification:
• Bachelors Degree or Equivalent
• Generally requires 8-11 years related experience, specifically5+ years of product marketing experience with at least 2 years of experience in market-facing role
• Familiar with marketing automation tools (Marketo, Eloqua, Adobe), CRMs (Salesforce), productivity applications (Microsoft Office Suite) and networking tools (Skype for Business, Slack)
• ROI-tracking skills
• Experienced background in Telecom and in particular Ethernet/Wavelength, Cybersecurity, Voice over IP, Managed Network Services and/or Video/TV Services
Comcast is an EOE/Veterans/Disabled/LGBT employer