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Analyst, Database Marketing Campaign Operations
Spectrum
Stamford, CT, United States
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JOB SUMMARY
The Analyst of Database Marketing Campaign Operations is responsible for lead generation, quality execution, and marketing analytics within a given marketing channel (Direct Mail, Email, Direct Sales, and Outbound Telemarketing). This includes marketing aimed at individual consumers and small-to-medium-sized Businesses. This individual is expected to create leads based on provided criteria and create analytics on tactic performance.
MAJOR DUTIES AND RESPONSIBILTIES
• Generate quality leads and optimize volumes for marketing campaigns
• Works with complex data in a relational database environment, and uses numerous data sources to determine the best approach to create leads and measure strategy performance. Creates robust controls for list generation
• Serves as a Business Analyst who is able to consult with their marketing peers on future strategies, explain variances in volumes month to month, provides performance reporting, and manages marketing projects.
• Manages the development of standard and ad hoc reports related to the data warehouse and data append processes.
• Designs complex campaign lists, works with channel marketers, and responds to list selection requests for direct marketing campaigns, research efforts, business issue analyses, etc.
• Manages toll-free number assignment, tracking, resting and reuse.
• Ensures all data capture needs are met, including file hygiene and offer history.
• Ensures the integrity of data in the direct-to-consumer marketing data warehouse.
• Perform other duties as assigned.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
• Strong SQL skills and a deep understanding of table relationships
• Excel, pivot tables
• Expertise with campaign management or automated marketing tools (i.e. Unica, Aprimo, Epiphany, etc., Unica experience preferred)
• Ability to communicate in a clear and straightforward manner
• Ability to execute campaign management projects working in a large environment with multiple campaign channels
• Ability to translate campaign strategies into data extract files and ensure secure delivery on time
• Ability to conduct campaign performance analysis and communicate results to cross-functional teams
• Ability to prioritize and organize effectively in order to manage multiple projects and tasks at one time
• Ability to manage all phases of a large project from beginning to end with sufficient autonomy
• Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience
• Ability to show judgment and initiative to accomplish job duties
• Ability to make decisions and resolve problems while working under pressure
• Ability to manage and foster change
• Ability to analyze and interpret data to make recommendations based on analysis and expertise
• Honesty, integrity and ethics
• Should be comfortable with data, managing tables, using SQL, and number tools required for campaign management (UNICA, RedPoint, Altryx) and reporting (MicroStrategy, Tableau)
• Strong attention to detail balanced with the ability to think strategically
• Highly developed capacity for teamwork and a strong focus on the customer
• Penchant to work with a sense of urgency
Education
• Bachelor’s Degree in Information Systems Management, Business, Finance or related discipline
• MBA /Masters preferred
Related Work Experience
• Database marketing experience; 4+ years
• Project Management; 4+ years
• Marketing Analytics; 4+ years
PREFERRED QUALIFICATIONS
• Expertise in Process Management, LEAN / Six Sigma methodologies
• Knowledge of cable television, high speed Internet and phone products and services preferred
WORKING CONDITIONS
• Office Environment