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Marketing Strategist
TEGNA
Seattle, WA, United States
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Job Description
Join the #1 NBC affiliate group in the country! KING TV, KONG TV, and king5.com are part of TEGNA. We have shared values of providing first-class journalism that makes a difference in our communities and award winning programming. We are looking for a smart, collaborative marketer with strong organizational skills to work alongside our Account Executives to craft innovative solutions that deliver client results. If you are a creative thinker, with big ideas, and who thrives in a fast-paced, team environment, we want to hear from you.
Responsibilities include:
• Collaborate with Account Executives to create compelling marketing proposals
• Analyze marketing and sales data to develop insights and make recommendations on client strategy
• Act as liaison between sales and local programming for content integration
• Manage onboarding process for client integration into local programming
• Collaborate with sales management on specific sales initiatives and sponsorships
• Collaborate on and work with team to develop and execute strategy for sponsored events
• Assist members of our sales team on calls with prospects when appropriate
• Speak and present both internally and externally
• Build case studies and produce collateral to articulate the benefits of our products
• Utilize CRM to manage projects that drive revenue
• Manage scalable processes that lead to improved customer service and efficiencies
Job Requirements
Requirements
• BA/BS degree or equivalent working experience
• Experience in media and digital marketing
• Event management and sponsorship experience ideal
• Excellent written and verbal communication skills – heavy amount of writing and presenting/selling ideas in this role
• Presentation and design skills in relation to power point
• Prefer working in a collaborative, cross-team capacity
• Able to manage multiple projects at the same time
KING TV is a subsidiary of TEGNA. TEGNA is the largest local media company in the country and provides a competitive benefits package including medical, dental, vision, life insurance, and 401(k).
To be considered a candidate for an opening at KING, you must complete the online application on the employment tab found on:http://www.king5.com/about/and attach your resume and cover letter. Paper resumes or any electronic information received that does not come through the online application process will not be considered part of the applicant pool.
About TEGNA:
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.