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Manager, Brand Marketing
Condé Nast
New York, NY, United States
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Manager, Brand Marketing, Health, Lifestyle Division
Responsible for developing and articulating the GTM/USP for brands in the lifestyle division and developing strategic recommendations for health advertisers looking for solutions across the full portfolio of Conde Nast brands. Create awareness and demand for all advertising and consumer products from Conde Nast.
Key Priorities
• Provides strategic recommendations to health advertisers incorporating the full suite of Conde Nast offerings
• Create awareness & demand among advertisers for Condé Nast's brands and consumer offerings (e.g. products and events)
• Evaluates pharma / health marketing trends and pipeline and educates health category sales and marketing teams
• Helps to develop new consumer revenue streams to Division Ops ("GMs")
• Articulates the distinct GTM/USP for key brands to educate category sales and marketing teams
• Provides input to the category marketing teams across Conde Nast on how to position brands in RFP responses
• Develops new branded content franchises and campaigns with input from Edit on the content calendar and Sales on market demand
Requirements
• Bachelor’s Degree in Marketing or related field
• At least 5 years’ experience in a brand marketing role, with an emphasis on creating/responding to RFP’s
• Must have at least 3 years’ experience within health / pharma experience either on the publisher or agency side of the business
• Must have demonstrated success developing sellable opportunities to pharma clients
• Experience with Keynote preferred, but not required