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Field Marketing Manager
Blackboard Inc.
Washington, DC, United States
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We’re looking for a Field Marketing Manager to help us shape the future of education. With nearly 20,000 organizational customers and millions of student users, Blackboard is the world's leading education technology company with the industry's most comprehensive student-success solutions. Our mission is to partner with the global education community to enable student and institutional success by leveraging innovative technologies and services.
Two distinct yet interconnected markets, both dynamic and growing in their areas, are currently serviced by this position:
• Blackboard K-12: provider of K-12 web-based communications and personalized learning solutions. We provide the only K-12 communications suite that combines parent notifications, school websites, and a mobile app that’s custom designed for districts and schools. We deliver innovative learning technology that helps teachers adapt to new standards, blend and personalize student learning, and deliver new digital learning experiences. We help over 20,000 schools and tens of millions of families succeed using technologies that support learning and enable meaningful online communication and collaboration among all members of the education community.
• Blackboard Transact: provider of student credentials, campus POS, and school safety and tuition payment solutions. With our single student ID credential, college students own their campus experience. Integrated systems and a single campus ID—card, mobile, or biometric—provide students with a frictionless engagement experience that includes cashless transactions on and off campus for dining, vending, retail, bookstores, and more; configurable security management with integrated door access control and video surveillance; college store course materials and retail merchandising management; automated classroom and attendance monitoring; and simplified electronic payments and tuition payment plans.
• The K-12 and Transact Field Marketing team is the demand engine for the company’s robust education technology solutions. This team markets to both clients and prospects to educate about our solutions. In K-12, these solutions encompass communications and classroom platforms. For Transact, we provide solutions for a more successful and engaging campus experience. This team supports world-class sales and client support organizations and works closely with product experts to ensure our K-12 and Transact tools are brought to market.
As Field Marketing Manager on this team, you will be responsible for direct marketing activities and programs designed to support the sales process, from prospecting to the close of sale and beyond, including renewal/retention support. These activities may be national in scope, or customized to specific regions or territories, account size, or targeted personas and include lead generation programs; conferences and tradeshows; webinars and virtual events; campaigns and targeted promotions; and industry alliance programs.
Additionally, you will be responsible for executing on day-to-day execution, tracking, and optimization of field marketing programs and activities that meet K-12 and Transact GTM objectives. This includes monitoring progress and return on investment. You will own field marketing projects, including lead generation programs, email or social campaign coordination and execution, website and landing page maintenance, webinar coordination, and client loyalty/experience program activities. You will also lead and support other Field Marketing team members as needed with trade shows/events, alliance partner activities, and other department functions.
The Candidate:
• Has a bachelor’s degree in Marketing or Communications or equivalent work experience
• Has experience in marketing, preferably in the education and/or technology industry
• Is familiar with CRM platform (i.e. Salesforce)
• Can travel at least 4-8 times a year (15-20%) for annual company conferences and regional events
• Is familiar with database management and list segmentation
• Is a self-starter and can work independently and manage multiple projects
• Is flexible and can adapt to changing priorities
• Has excellent oral and written communication skills
• Can accommodate other points of view and accept feedback
• Is accustomed to working within budget requirements and adapting as needed
• Experience with US K-12 and/or US Higher Ed markets is preferred
• Experience with marketing automation software and setting up and deploying marketing programs and tactics, including social media and email campaigns is a plus
• Ability to anticipate needs based on campaign and communication calendars is desired
• Excellent analytical skills, problem-solving skills, and short- and long-term planning skills is beneficial
The Team & Office:
Blackboard has an office in our Nation’s bustling capital, Washington, DC.
• Metro accessible- within two blocks of red, blue, silver, and orange lines
• Newly renovated office with plenty of collaboration spaces
• Opportunity to interact with coworkers across every department within Blackboard
• Endless options for lunch or dinner with a variety of food trucks and spots like Chop’t, Sweetgreen, Greek Deli, Yafa Grille, and Taylor Gourmet all within one block of the office
• Free access to the building’s gym
• This role may also be remote within the US
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Blackboard Inc. is an equal employment opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, protected military/veteran status, or any other protected factor.
Location/Division: Washington, DC, USA Job Requisition: BB-2392