This job has expired, please see additional jobs below
Freelance - Ultimate Classic Rock Social Media Editor
Townsquare Media
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Ultimate Classic Rock Social Media Editor - Freelance
Townsquare Media is looking for an internet culture-savvy freelance editor to create UltimateClassicRock.com’s daily social media-native editorial content and optimize for top performance.
The ideal candidate must be obsessed with all things classic rock music, culture and lifestyle. This person is fully immersed in web culture and is an early adopter to current trends and lingo on social media in general and within the rock music community. They have a proven track record of employing tactics to engage an audience on social media, and tailoring content to a specific community’s demographic and values.
The role of the Social Media Editor will be to oversee Ultimate Classic Rock’s Facebook, Instagram and Twitter, creating dozens of posts daily that engage the brand’s audience in a meaningful, relatable way.
Essential Duties and Responsibilities
• Design social native editorial content daily in the form of Instagram story/feed graphics, memes and more
• Research popular internet memes and conceptualize editorial angles for trending memes that would apply to an audience of rock music fans
• Create calendars to keep track of relevant events in rock music and culture that can be translated into social media-native editorial content
• Analyze social media content performance daily, and identify top-performing and underperforming content and report to brand editors — it is your responsibility to understand which content is creating conversation with Ultimate Classic Rock’s current audience, and which content is helping to grow it.
• Listen to the social media conversation in real time on Twitter, Instagram, Facebook, Reddit and the comments sections of Ultimate Classic Rock’s posts to identify trending topics, memes and potential news angles that our brands need to take part in immediately
• Use a SMM platform (SocialFlow) to schedule and optimize all social media posts, and social media analysis tool (CrowdTangle) to analyze content performance
• Continually source content/memes from popular Reddit threads, Facebook Groups and Twitter discourse communities that are homes to super-fans of rock music, and work in tandem with the Audience Development Manager to develop methods to engage those outside audiences
• Message site editors each morning with the day’s lineup of social native content to discuss editorial angles and submit content for approval
Qualifications
• A social media expert — you know every detail about the features and media publisher capabilities of Facebook, Instagram, Twitter, and Reddit
• Proficient in Adobe Creative Suite
• Obsessed with music and web culture
• A deep knowledge of rock, alternative and classic rock music — who those fans are and where they live in the weeds of social media — is a necessity
• Ability to identify internet and social media trends instantly, and apply engagement tactics in the form of rock music-themed content
PLEASE NOTE: as a freelancer, you will be responsible for supplying your own equipment (i.e. personal computer), and will be responsible for dictating your own hours of work.
About Us
Townsquare is a radio, digital media, entertainment and digital marketing solutions company principally focused on being the premier local advertising and marketing solutions platform in small and mid-sized markets across the U.S. Our assets include 320 radio stations and more than 330+ local websites in 67 U.S. markets, a digital marketing solutions company (Townsquare Interactive), a proprietary digital programmatic advertising platform (Townsquare Ignite) and approximately 200 live events with over one million attendees each year. Our brands include local media assets such as WYRK, KLAQ, K2 and NJ101.5; iconic regional and national events such as the Taste of Country Music Festival, WE Fest, Country Jam, the Boise Music Festival, the Red Dirt BBQ & Music Festival and Taste of Fort Collins; and leading tastemaker music and entertainment websites such as XXLmag.com, TasteofCountry.com and Loudwire.com.
TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.