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Director - Integrated Paid Media Stategy
Discovery Communications
New York, NY, United States
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Position Summary
Our Team
The Media Strategy & Analytics team acts as an internal media agency that handles the strategy, execution, and reporting of all paid & owned media vehicles with the goal of driving
multiplatform viewership of Discovery Inc’s 16 networks (Discovery, TLC, HGTV, Food Network, etc.).
The Role
This role is a critical position within the Media Strategy and Analytics team, specifically within the Paid Acquisition Strategy pod. S/he will be responsible for developing media plans that are strategic and data-driven, with the goal of efficiently acquiring consumers who will watch the various Discovery networks on all devices. Responsibilities will include developing paid media campaigns across TV, digital, print, radio, and OOH with special emphasis on data driven planning and post analyses.
The Director will lead the relationship with marketing, research, creative, programming, sales, and any/all other internal entities relating to media/marketing and partnerships.
Responsibilities
1. Act as a strategic thought leader who is constantly looking for new ways to advance the sophistication of media campaigns to drive user acquisition in the most efficient and effective way possible.
2. Build the media approach and strategic direction for all assigned network initiatives, working with the Managers, Strategists, and Coordinators to determine budget and media mix, define target audiences, and create plans designed to maximize efficiencies/effectiveness.
3. Work with network partners to define tangible and measurable goals for all campaigns.
4. Focus on post reporting that uncovers the “why” behind performance in order to garner learnings that are tangible and actionable.
5. Work with the Investment part of the acquisition team to ensure all media impressions are optimized and align with campaign goals.
6. Manage and grow direct report(s) - Media Manager(s), Media Strategist(s), and Media Coordinator(s). Seamless team management is critical to understand and communicate task prioritization and workload while meeting the expectations of internal partners.
Requirements
• Minimum 7 years of paid media planning experience.
• Demonstrated expertise in media strategy and execution, ideally within a media agency.
• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
• Polished with excellent interpersonal and communication skills.
• Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management.
• Strong verbal and written communication skills.
• Analytical with a comfort in dealing with numbers and reporting.
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
• Willingness and flexibility to “pitch in” with various ad-hoc projects to help support the larger Media Strategy & Analytics team.
• Ability to adapt to change and continually evolve skills to meet the everchanging needs of the television industry.
• Understanding of TV Everywhere and the Television ecosystem is a plus.
• Experience with Direct Response is strongly preferred with experience with attribution and conversion reporting.
• Proficient in Microsoft Office systems, specifically in Excel and PowerPoint.
• College degree required.
• Must have the legal right to work in the United States.