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Marketing Intern
HarperCollins
Nashville, TN, United States
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Marketing Intern, Nelson Books
Overview
The marketing intern will be responsible for assisting Nelson Books’ marketing and publicity efforts.
*This is a Nashville, TN based internship throughout the 2018-2019 academic year.
Role responsibilities may include:
• Process marketing communications outreach (book/galley mailings, email campaigns, etc.)
• Design and develop marketing collateral and communications materials (marketing plans, postcards, social media memes & posts, proposals, sales presentations, etc.)
• Monitor and report book marketing, publicity, and sales performance (media mentions, author activity, reader/consumer engagement, point-of-sale reporting, expense tracking, etc.)
• Build author platform profiles (social media audience, benchmarking, growth tracking)
• Develop project plans, itineraries, and schedules
• Build and maintain marketing databases (vendor directories, PR contacts, consumer databases)
• Assist with special projects as needed
• Clerical work (e.g. photocopying, filing, email, note taking, etc.)
Qualifications
Industry Knowledge:
Candidates should have a working knowledge of how Marketing, Public Relations and Sales work together.
General understanding of the Christian market is a plus, but not required.
Skills Required:
• Solid understanding of marketing and consumer behavior principles
• Basic understanding of publicity in the entertainment industry
• Knowledge of social media and its benefits for marketing purposes
• Skilled in digital marketing including email marketing and digital ad placements
• Excellent interpersonal communication skills with good use of tact and diplomacy
• Excellent verbal and written communication; skilled in knowledge and use of
English grammar
• Ability to work independently and as a member of a team; comfortable asking for direction when needed
• Relative proficiency in Microsoft Office (Word, Excel, Outlook and PowerPoint)
• Canva design experience a plus
Additional Skills Required:
• Organized
• Efficient
• Detail-oriented
• Proactive
• Self-starter
• Outgoing
• Professional
• Ability to handle multiple tasks
HarperCollins Christian Publishing is an Equal Opportunity Employer.