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Director, Strategic Partners
TEGNA
Atlanta, GA, United States
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Job Description
The Opportunity
Premion, a leading “Over-the-Top” advertising and media business, seeks an experienced an Director of Strategic Partners to oversee the expansion of it selling efforts in local media markets. The person will lead sales and marketing strategy for either TEGNA broadcast station sales teams and/or 3rd sales partners teams in non-TEGNA broadcast markets. This person will focus on developing broadcast markets includes client development, sales and marketing tactics, product mix, pricing, training and account management. The right person for this role is a self-starter who thrives in a dynamic, fast-paced collaborative environment, wants an opportunity to make a significant impact and jumps at the opportunity to take on new challenges. The person also has strong communication and relationship development and management skills.
Responsibilities:
• Manage day to day relationship with partner sales leadership and station sales teams. P&L responsibility.
• Primary responsibilities are to drive sales, strategy and execution with channel partner
• Review and track sales trends and KPIs for each station group
• Lead local marketing opportunities, client events and speaking engagements to help drive additional opportunities
• Help manage local station and Premion pre-sale/fulfillment escalation process
• Ability to negotiate local rates at point of sale to help expedite revenue opportunities
• Maintain and build relationships with key accounts/agencies
• Provide feedback on market/competitor/industry demands from the field
• Focus on implementation of best practices, marketing plans and strategy, training programs
• Collaborate with Premion team to keep up with industry demands and develop solutions to bring to market
Job Requirements
Requirements:
• 5-7 years of digital advertising sales and premium video experience, with strong emphasis in taking new products to market, especially video.
• Proven relationship development and management experience, including broadcast and other advertising sales teams, agencies and client direct.
• Track record of delivering premium video sales revenue
• Professional communication skills, both internally and externally. Ability to articulate thoughts and concepts fluidly. Personality to quickly build rapport and build professional relationships
• Travel required
• Strong independent thinking and problem solving abilities
• Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques
• Bachelor’s degree from a 4 year university program
About PREMION:
Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media. Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
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