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Brand Strategist
Twitter
San Francisco, CA, United States
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Brand Strategist, Niche
Niche, a division of Twitter, connects brands with the world’s best creators to produce premium, original, branded content. Brand Strategists lead Niche’s business development efforts, working to change the way brands think about content creation on social.
Responsibilities:
• Collaborate with new and existing clients to understand their goals/objectives, recommend best practices, craft unique solutions and develop innovative and effective campaigns
• Present insight and narrative-driven activation ideas to executive-level clients, agencies, and partners
• Lead the creation of compelling decks and storylines, helping to inspire large and original brand initiatives
• Educate advertisers on Niche’s unique value proposition, including best practices to deliver effective campaigns and to foster long lasting relationships
• Understand and continually hone knowledge on Creator marketplace / landscape
• Forecast and plan with Twitter Client Partners to identify opportunities for new clients
• Partner with Twitter Client Partners to strengthen client relationships through regular engagement.
• Support a roster of between 10 – 15 clients that may change on a quarterly basis. Supporting the clients includes maintaining a close ear to the ground regarding all facets of your clients’ business, where possible, know their business and their customers better than them
Requirements include:
• BA/BS degree 6+ years experience in business development and integrated marketing management.
• Excellent communication skills, both verbal and written (internal / external)
• Experience in building creative digital media and sponsorship programs at scale to drive brand awareness and high user engagement
• Experience leading and managing clients, accounts, and teams of people
• Proven ability to prioritize and manage multiple initiatives, projects and fast-changing priorities.
• Team player, with the ability to build internal networks to accomplish goals through collaboration across multiple teams.
• Comfortable with presenting to diverse audiences, in both small or large groups
• Proficient computer skills (Keynote, PowerPoint, Photoshop, Word, Excel).
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.