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Marketing Specialist
Gannett
Detroit, MI, United States
Job Details - this job has expired, please see similar jobs below
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal and SweetIQ, and U.K. media company Newsquest.
Michigan.com
Michigan’s Largest Media Marketing Company
Michigan.com, PART OF THE USA TODAY NETWORK, is Michigan’s Largest Media Marketing Company. We combine the largest news and information audience in the state with the top-multi platform marketing experts to provide businesses with a single partner with one purpose, to help them grow. We deliver the trusted brands of Michigan’s largest audience, including the Detroit Free Press, The Detroit News, the Lansing State Journal, Hometownlife/O&E Media, the Livingston Daily Press & Argus, Battle Creek Enquirer, and the Times Herald.
The Marketing Specialist works to position and promote brands and products of Michigan.com, Detroit Free Press and The Detroit News across all platforms and channels. The ideal candidate thrives in a fast -paced, ever changing media environment, handles multiple projects at once, is organized and loves a challenge. You will get to work on fun events, learn all about how a newsroom works, and use your skills to grow audience and promote our brands. This work includes but is not limited to campaign and promotional development and execution for all brands and associated products.
DUTIES AND RESPONSIBILITIES
• The Marketing Specialist will champion new and existing marketing initiatives. Work will include collaborating with other departments to achieve key goals and metrics.
• Assist in planning and executing events. This includes working on strategies to promote the event, logistics, working with sponsors, working with the newsroom.
• Develop and manage relationships with outside media outlets such as TV and radio to get our talent featured and grow audience on these platforms. This also includes writing press releases and working with outside media to promote our events.
• Write and execute trade/sponsorship agreements including meeting with advertisers as needed.
• Acts as a liaison with event sponsors to ensure fulfillment of all sponsorship benefits in accordance with their agreements.
• Develop relationships with the newsrooms and columnists to help grow audience and promote engagement.
• Collaborate with the Audience Development Director to suggest strategies for audience growth based on knowledge accumulated with newsroom relationships.
• Work closely within budgets and manage P&L’s.
• Coordinates event-specific duties within defined timelines and established expense budgets.
This role requires a valid driver's license, reliable transportation, and the minimum liability insurance required by state law.
QUALIFICATIONS:
Bachelor's degree. At least 2- 3 years’ experience in marketing, public relations, or related field. Prefer experience and/or knowledge of media solutions, marketing campaign development, event marketing, consumer events and public relations. Key leadership competencies include ability to: demonstrate professional interpersonal skills with internal and external customers, maintain confidentiality of company information, prepare reports accurately and within time deadlines, ability to coordinate several tasks simultaneously within a fast-paced environment, excellent organizational skills, professional presentation and/or facilitation skills.
About USA TODAY NETWORK:
The USA TODAY NETWORK is the largest local to national media network in the country. Powered by integrated and award-winning news organizations with deep roots in 92 local communities, plus USA TODAY, the multiplatform news network informs and engages more than 100 million people every month through its diverse portfolio of digital, mobile, and publishing products.
Gannett Co., Inc. (NYSE: GCI) is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.