This job has expired, please see additional jobs below
Analyst, Advertiser Insights
Meredith
Seattle, WA, United States
Job Details - this job has expired, please see similar jobs below
Job Title
Analyst, Advertiser Insights
Fascinated by the intersections of data, demographics, lifestyles, and technology? Enjoy deep dives into web analytics and quantitative research to assess consumer trends? If you are a creative problem solver and a high-performance, numbers-savvy individual, consider joining Meredith Digital’s Data and Insights Team as an analyst and manager in our Seattle office.
You’ll join a progressive company leveraging the latest technologies to inspire people through web, app, video, and print platforms to be successful in their food, lifestyle, and home.
We’re seeking a technology-savvy, accomplished teammate who thrives working in a collaborative, data-driven environment. Consistent superior performance, creative problem solving, and responsibility are not just buzzwords but an integral part of how we operate every day. Our team is laser-focused on designing and building amazing, useful products to attract, retain, and delight our existing and prospective clients and advertisers.
What you’ll do:
• Create data-driven stories for key clients to grow relationships
• Build compelling presentations and reports for key stakeholders
• Partner closely with Meredith’s Sales, Ad Products, and BI Engineering teams to deliver compelling analyses for advertisers
• Partner with Meredith’s editors and lifestyle experts to translate abstract concepts into actionable data insights
What we’re looking for:
• Analytics experience with a technology company, media agency, consulting firm, or research company
• A strong understanding of the digital advertising ecosystem
• A strong understanding of Audience, Brand, and/or ROI analytics
• Ability to convey complex ideas in a clear and effective manner to a range of audiences
• Excellent communication and presentation skills
• Enthusiasm for food, parenting, beauty, and lifestyle topics such as cooking, decorating, building and remodeling, crafts, entertaining, cooking, and gardening. Passion for making life easier and more enjoyable!
Minimum qualifications:
• BA/BS in a relevant field
• Minimum three years of research or data analysis experience, including quantitative and qualitative research and analysis, digital metrics and analytics, and audience measurement.
• Preference will be given to those who apply with a cover letter.
II. Essential Job Functions
Accountabilities, Actions and Expected Measurable Results
Weight
%
Plan: support data insights, work with digital ad sales, marketing, and content teams on insights development
20%
Execute: respond quickly and effectively to sales RFPs and advertiser-related inquiries
20%
Analyze: create new digital analyses with internal and external data; create clear, concise and meaningful reports
20%
Champion: engage in compelling business story-telling in written, verbal, and data visualization modes
20%
Partner: provide a day-to-day voice of the insights team in the sales and marketing dialogue; support the sales and marketing team in identifying opportunities (and risks) from the insights perspective
20%
100%
III. Minimum Qualifications and Job Requirements| All must be met to be considered.
Education:
BA/BS in a relevant field
Experience:
Minimum three years of research or data analysis experience, including quantitative and qualitative research and analysis, digital metrics and analytics, and audience measurement. Experience in digital advertising (including media) or digital analytics.
Specific Knowledge, Skills and Abilities:
• Ability to partner effectively with sales and marketing leadership
• Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
• Intermediate skills in data analysis, including statistical and competitive evaluation and synthesis
• Strong organizational and time management skills
• Strong writing and presentation skills
• Ability to translate key learning and insights into actionable business and marketing strategies
• Ability to present complicated analytical material in a concise and compelling manner
Required Knowledge, Skills and Abilities
Highly qualified candidates will have experience with at least three of the following:
• Web Analytics: Google Analytics
• SPSS, STATA, MATLAB
• Tableau
• Basic coding skills with such languages as SQL, R, or Python
• Client-facing presentation skills
% Travel Required (Approximate): <10%