This job has expired, please see additional jobs below
Growth Marketing Analyst
Airbnb
San Francisco, CA, United States
Job Details - this job has expired, please see similar jobs below
The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line growth of the entire company. The ideal candidate for this position will be entrepreneurial and independent but also incredibly effective at collaborating with cross functional partners. She or he should be curious and comfortable taking informed risks and testing hypotheses.
We are seeking a well-rounded business analyst with a passion for turning large datasets into actionable insights. Your knowledge of digital marketing combined with your excellent communication skills and analytical abilities will determine where and how to spend incremental marketing dollars for the most impact. You will conduct research and market analysis, and work cross-functionally with our marketing, data science, and growth engineering teams to uncover the new opportunities for growth on both the supply and demand sides of our marketplace.
What you’ll do:
• Provide analytical support to Airbnb growth marketing team across paid acquisition channels.
• Maintain and develop our growth marketing reporting processes and tools, including the creation of dashboards and reports to track daily performance, generating actionable insights to drive operational decisions and improve the efficiency of marketing investments.
• Conduct periodic and ad-hoc analyses across the global business units, make strategic recommendations about where to reallocate investments across channels and tactics, across demand vs. supply acquisition, etc.
• Uplevel team’s own data skills, democratize access to marketing data, and be an advocate for an increased adoption for Airbnb data tools.
• Work cross-functionally with Marketing Technology, Engineering and Data Science teams to ensure data quality and timeliness of marketing data tables and dashboards.
• Research and evaluate new opportunities in reporting and analytics, help onboard new vendors, test new products and tools that improve our ability to discover and act upon new insights.
What we’re looking for:
• 3+ years of experience in growth or media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
• Significant experience using SQL to extract and manipulate data is required.
• Experience coding in languages such as JavaScript or Python is beneficial.
• Demonstrated experience using spreadsheets and/or dashboarding tools (Tableau, Superset, etc.) to analyze marketing performance and forecast future growth.
• Strong understanding of statistical modeling and quantitative analysis techniques.
• Ability to analyze large datasets with the goal of delivering actionable insights.
• Experience with paid search and/or paid social channels and tools: AdWords, Facebook, etc. is required. “Backend” experience (scripts, APIs) is a strong plus.
• Experience with mobile apps measurement (user acquisition, re-engagement) is a plus.
• Excellent communication, organizational and project management skills. Ability to work between teams, functions and geographies, with high autonomy and little guidance.