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Style Staff Writer, Commerce
Condé Nast
New York, NY, United States
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Style Staff Writer, Commerce, GQ Recommends
GQ.com is looking for a sharp, self-motivated style writer to join the Commerce team, focusing on product recommendations and service driven content for GQ’s Best Stuff vertical and Recommends shopping platform.
Primary Responsibilities:
• Write sharp, lively product recommendation posts on a regular schedule, with an emphasis on men’s clothing andgrooming products.
• Work with editors to achieve editorial excellence throughout Best Stuff, with a focus on voice, authority, and humor. The right candidate will also know how to incorporate beautiful still-life photography into the content to ensure that it jumps off the screen.
• Be equally comfortable writing excellent display copy, optimizing a post for search, writing newsletter subject lines, and tagging a post accurately.
• Conceive of and execute special shopping packages on key trends and events (Holiday Gift Guides, Summer Vacations, Black Friday sales, etc.) that are popular with readers and align with the site’s business goals.
• Master the site’s web analytics, and excel at identifying opportunities for Best Stuff growth based on data and industry trends.
• Work with key stakeholders to ensure that Best Stuff content is adequately promoted through effective social media strategy, video, homepage placement, newsletters, and syndication relationships.
• Liaise with PR, market editors, and other external contacts.
• Innovate: Constantly look for new ways to present stories to GQ readers.
Skills & Qualifications:
• 2+ years writing on deadline in a digital media environment, with experience in service journalism required and specific product recommendations preferred.
• Familiarity with affiliate link programs such as Skimmlinks or Amazon.
• Strong background working closely and collaboratively with editorial, advertising, engineering, video and design teams
• Mastery of web analytics
• Strong organizational skills, self-directed work style, and polished communication skills
• The ideal candidate will be fascinated by current events, pop culture, sports, men’s style, and the subjects regularly covered by GQ.com.