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Marketing Communications Analyst
Pearson
Orlando, FL, United States
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Marketing Communications Analyst (Marketing Manager, Program Support)
Description
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Summary
The Marketing Communications Specialist is responsible for providing world-class marketing services for prospective and existing Academic Partners. The MCS may develop or work with various internal/external teams to identify, manage, and deliver services such as: the design and deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management. The MCS utilizes their strong marketing and communications skills & services to optimize partner relationships to exceed results. The MCS may be allocated to focus on a particular component of the marketing life cycle and or service. Recognizes when a decision is needed for problem solving, analyzes the situation and makes independent recommendations and decisions.
General Responsibilities
• Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empowers the business to exceed objectives.
• Works on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams.
• Supports communications projects for various components of the marketing life cycle or services.
• Participates in the development, execution and/or servicing of marketing objectives.
• Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.
• Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives.
• Creates buy in from multiple constituents in a collaborative cross-functional environment.
Qualifications
General Qualifications
• 4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience
• Minimum of 3 years’ experience in marketing, account management or a related field with specific experience in the following areas:
◦ Specific experience managing large and complex asset development projects, ideally launch/re-launch programs or projects that scaled across multiple programs and verticals.
◦ High degree of proficiency and inclination with Pearson technical systems and processes to effectively guide projects with intricate dependencies including system migrations, new program set-up, etc. (Laurus, ExactTarget, WordPress, Mosaic, etc.)
◦ Proven ability to expertly leverage and collaborate with central marketing resources on very complex and demanding portfolio of programs
◦ Experience across multiple programs and verticals with diverse audience and industry knowledge
◦ Proven organizational skills/systems to independently manage multiple complex and fast-paced projects concurrently
Supervisory Responsibilities
None.