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Marketing Automation Specialist
Penton Media, Inc.
Fort Collins, CO, United States
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Informa Engage is seeking a skilled Marketing Automation Specialist to join our team in Fort Collins, CO. Enjoy working with a talented group of people in a collaborative environment!
Informa Engage is a fast-growing, client-facing services division of Informa, a leading business intelligence, academic publishing, knowledge and events business, operating in the Knowledge and Information Economy. We are listed on the London Stock Exchange and a member of the FTSE 100. Informa Engage has experienced consistent double-digit growth in each of the last three years. This candidate will manage thought leadership, content marketing and integrated lead generation programs for Fortune 1,000 companies.
The right candidate will enjoy a unique blend of a fast-paced, entrepreneurial environment, paired with the stability, robust benefits package, and excellent work-life balance one would expect from an established industry leader.
The Marketing Automation Specialist will report directly to the Marketing Automation Manager and will be responsible for taking the marketing infrastructure to the next level by maintaining and growing a cutting edge marketing automation platform and other marketing tools to support brands for both user and client marketing.
Key Responsibilities:
• Provides day-to-day marketing automation maintenance and configuration of the systems, as well as act as the first line of defense for system support, across user and client marketing, requiring a combination of technical ability and business savvy.
• Partners with marketing and ops to identify and resolve any data, environment, infrastructure or implementation issues.
• Develops metadata, build new reports and maintain existing reports using business intelligence tools; conduct analysis to provide insights into marketing data.
• Provides documentation and training to end users.
• Advises on best practices and train peers across marketing with regard to marketing automation capabilities, testing, and projected results.
• Routinely audits user practices to ensure compliance.
• Works with technology partners to understand system functionality and roadmaps.
• Proactively monitors delivery performance; addressing blacklistings and blocks; stays current with ever-changing deliverability landscape; and counsels marketers on how to avoid deliverability issues, how to monitor performance, and how to build a more engaged audience.
Skills and Experience:
• Bachelor’s degree or equivalent in Marketing, MIS or Business Administration or related discipline
• Minimum 2+ years’ work experience administering Marketing Automation solution (e.g., Eloqua, Marketo, Pardot); Eloqua is preferable.
• Must have a good understanding of the Web and Web technology (HTML, basic CSS) and the ability and desire to expand current technical skill-set.
• Exceptional communication, interpersonal, team building, and support skills.
• Ability to work in a fast paced environment working with multiple teams including marketing services, IT, and Ops to support user and client marketing across all Informa
• Engage brands.
• Good understanding of relational data structure.
• Experience establishing and maintaining system documentation and training materials
• Interpersonal skills: exceptional verbal/written communication, listening, coaching and presentation skills with attention to detail.
• Excellent problem solving and creative solution building skills.
• Demonstrate resourcefulness, motivation, initiative, and leadership.
• Eloqua training or Eloqua Certification a plus.
About Informa:
Informa’s Business Intelligence (BI) division provides specialist data, intelligence and insight to our customers, helping them make better decisions, gain competitive advantage and enhance return on investment.
BI has a valuable portfolio of digital subscription products, providing business critical intelligence to global, regional and niche communities within six core industry sectors: Pharma & Healthcare; Finance; Telecoms, Media & Technology; Transportation, Industry and Infrastructure and Agribusiness & Commodities.
Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.