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Senior Planner, Paid Social
Horizon Media
Los Angeles, CA, United States
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Job Description:
Horizon Media, Inc., headquartered in New York City, is the largest U.S. privately-held media services company in the world. We are currently looking to hire a Sr. Planner, Social Marketplace for our Los Angeles office. This position will be responsible for creating, monitoring, optimizing, and reporting on our paid social media campaigns for a well-known Entertainment client. Working with client strategists, you will provide campaign management on our active buys. The Sr. Planner, Social Marketplace must have worked with multiple API platforms, have an affinity for data, and the ability to think on his or her feet.
Responsibilities:
• Manage buys from set-up to keyword selection to targeting buckets to optimization to reporting. Combine data analysis and client feedback to configure, operate and optimize campaigns to meet client objectives.
• Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign.
• Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
• Provide active voice in communication optimization strategies, proactively communicating challenges and opportunities
• Work with PMD partners to improve dashboard and product to better serve our clients’ goals
• Assisting strategist with campaign management for all buys
• Work in tandem with client teams to draw greater learnings from social campaign actions
• Use data during and post-campaign to optimize and draw greater conclusions about clients’ business
• Understand the pros and cons of multiple API platforms, and maintain a line of contact with PMDs looking to enter the self-serve market
• Help strategists communicate campaign success metrics to clients
• Participate in overall client social strategy development in order to deeply understand the role marketplace media plays in larger media objectives
• Potential to ultimately manage direct client strategy responsibilities based upon bandwidth and demonstrated aptitude
• 10% - Administrative Task
• 30% - Planning Task
• 30% - Activation Task
• 30% - Client Management Task
Requirements:
• Hands-on experience in online advertising environments having managed paid social
buys (Facebook, LinkedIn, Twitter)
• Strong analytical skills and comfortable with data
• Attention to detail, and time management skills to actively monitor campaigns
• Extensive Excel experience
• Strong client-facing voice
• Ability to quickly learn new services and dashboards
• Comfortable distilling data into client learnings
Certificates, licenses and registrations
Facebook Blueprint and Twitter Flight School preferred, but not required.
Physical Activity and Work Environment
No requirements for physical activity and work environment.
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.