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Vice President, Campaign Management
21st Century Fox
Los Angeles, CA, United States
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OVERVIEW OF THE COMPANYFox Networks Digital Consumer Group
Fox Digital Consumer Group (DCG) is a strategic business unit within Fox Networks Group (FNG). The group’s focus is the development of TV and long-form, video-centric products that bring Fox’s content to more consumers. This includes the continued innovation of Fox’s existing TV Everywhere products, including FXNOW, FOX NOW, Nat Geo TV and Fox Sports Go, as well as the creation of brand-new consumer propositions.
JOB DESCRIPTION
Fox Digital Consumer Group (“DCG”)
Fox Digital Consumer Group is a strategic business unit that works across Fox’s TV businesses. DCG is developing the capabilities to launch a suite of digital TVE and direct-to-consumer products that leverage the content portfolio of the Fox Television and Cable Brands.
Responsibilities
The Vice President, Campaigns will provide communications leadership with the goal of creating demand for our digital TV Everywhere apps and Direct-to-Consumer products. A brand marketer and communications expert, the VP will leverage their expertise and knowledge of various media channels to direct and manage a significant ad budget while leading the creation and execution of campaigns across our portfolio.
• Develop and deliver the go-to-market strategy and communications plan in partnership with the Communications Planning team; using consumer insight and understanding to define acquisition drivers and deploy relevant communications triggers into marketing campaigns.
• Design and manage the execution of multi-channel media campaigns including television, OOH, print, radio, etc.
• Interfacing with Network Teams to plan and execute into owned media inventory (on air and digital).
• Conceptualize and drive the end-to-end creative and production process to ensure all elements are consistent, on-brand and on-time.
• Lead management of Creative and Brand Agencies, interfacing with integrated planning team and Media Agency.
• Manage a team of two
Candidate Profile
• Brand marketing expert with experience developing creative, integrated marketing campaigns for blue chip, brand driven businesses; subscription, pay-tv, mobile or network experience strongly preferred
• Experience managing multi-million dollar, integrated media budgets and agencies
• Experience conceptualizing and overseeing the execution of brand focused marketing campaigns for a growing digital, transaction oriented business with daily/weekly growth targets and proven experience managing the creative/production process
• In depth understanding of digital customer acquisition, various media channels and the ability to make recommendations on the appropriate media mix for our campaigns
Education
BA/BS degree required.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.