This job has expired, please see additional jobs below
Sr Manager, Growth Marketing
Hearst Magazines
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Senior Manager, Growth Marketing
We are looking for a Senior Manager, Growth Marketing on the Hearst Product Studios team. This team’s mission is to create innovative consumer products that will help us build deeper relationships with our 300MM+ audience. This person would own and execute our paid customer acquisition strategy for products as well as lead consumer research on all new product development.
The ideal candidate is creative and can figure out new messaging, new channels and new tactics to help inform our products and help them find their audience. This person should also be analytical and enjoy digging into numbers to drive meaningful insights and improvements in our strategy.
• Lead strategy & execution of our paid digital marketing campaigns across paid search, paid social, retargeting, affiliate marketing, and other emerging platforms.
• Lead creative strategy and testing framework for all paid digital marketing efforts.
• Create all consumer research studies, paid media and content marketing across Instagram, Facebook, Amazon, and Google.
• Analyze the performance of the marketing campaigns, communicate those results to stakeholders, and drive improvements based on that analysis.
• Partner closely with the rest of growth marketing to drive alignment across all acquisition channels.
• Work alongside our Data & Analytics team to build dashboards, identify trends in performance, and refine our attribution methodology.
• Exploring and testing new performance marketing channels.
• Bachelor’s degree in Digital Media, Marketing, or Business.
• You have 3-5 years of customer acquisition, social media, or digital marketing experience.
• You have a proven track record of creating, launching and driving successful cross-channel customer acquisition strategies with quantifiable impact.
• Ability to interpret data, derive insights, and transform insight into action
• You are an effective project manager and can prioritize competing deadlines and resources against business goals.
• Proficient in Facebook Ads Manager, Google Analytics, Amazon Marketing Services, etc.
• Familiar with photoshop, InDesign, and other creative design solutions.
• Familiar with affiliate marketing and affiliate networks such as Rakuten, Skimlinks, etc.