This job has expired, please see additional jobs below
Associate Director, Local Broadcast
ZenithOptimedia
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Company Description
Blue 449 (www.blue449.com), the Open Source Media Agency is one of the six brands of Publicis Media. Its open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for their clients. Its Blue Collective, like-minded individuals and organizations from across the globe, provide additional expertise and inspiration as do the global practices of Publicis Media. Led by Andras Vigh, Global Brand President, Blue 449 operates in 20 markets, 29 offices and has a talent pool of over 1300 employees.
We are one agency, many territories, no boundaries.
Job Description
Overview:
Negotiate and maintain spot broadcast buys within a group of designated markets by negotiating, placing, and maintaining all broadcast buys, merchandising and promotions within boundaries of specific market list. Work with Spot Director in the overall direction, coordination, and evaluation of the department.
Responsibilities:
• Work with Director of Local Broadcast to develop all spot broadcast cost per point projections.
• Manage team of Broadcast Negotiators and assistants: Interview, hire train, and mentor team. Oversee work priorities and performance management
• Act as a liaison for media planning group and account service groups
• Project audience estimates and trends; evaluate and give direct feedback on all avails and pitches from station representative
• Negotiate top market buys by communicating all rating estimates to station reps, initiating a series of rounds of call backs after station rating estimates are discussed, and by directly indicating stations share of business before schedule ordering
• Negotiate promotions and merchandising by accepting and evaluating station proposals and informing Director of Local Broadcast and Planning teams of all special opportunities
• Oversee maintenance of buys – make goods, discrepancies, pre-posts, post-analysis
• Review planned buys, completed buys, and post buys to evaluate effectiveness and quality
• Participate in client meetings, new business presentations, and other professional functions
• Maintain relationships with major suppliers for information gathering, keeping a high profile within national and local market places and other advertising agency people
Qualifications
Requirements:
• Bachelor’s Degree with coursework in Advertising, Communications, and Marketing
• 8+ years local broadcast buying experience including at least 3 years in management capacity. Must include experience in buying top 15 markets
• Strong negotiating and presenting skills, excellent communication, organizational, and analytical skills.
• Detail oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
• Proficiency in Microsoft Word, Excel and PowerPoint
Additional Information
http://www.blue449.com/
https://www.facebook.com/publicismtp/