This job has expired, please see additional jobs below
Vice President / Senior Vice President, Decision Sciences
ZenithOptimedia
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Company Description
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
Job Description
The Starcom Advanced Analytics and Insights (AAI) team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.
RESPONSIBILITIES
• Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results
• Drive a culture of ‘always on’ data-driven decision making that will
• institutionalize the use of consumer-driven analytics in
• media/marketing investment planning
• Provide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questions
• Lead measurement framework development and define media KPIs linked to the business objectives
• Build the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
• Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables.
• Primary lead for account teams (agency and client) on campaign/brand measurement research development and implementation
• Guide and work closely with the planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc…) and demonstrate delivery against business objectives
• Consult with client media teams to align with the strategy, implementation and measurement plans
Qualifications
• Bachelor's degree or higher
• 10+ years of experience with progressive levels of responsibility in marketing, analytics, media, and management
• Demonstrated track record of thought leadership, innovation and/or change management
• Strong interpersonal and teamwork abilities
• Excellent written and verbal communication skills
Additional Information
All your information will be kept confidential according to EEO guidelines.