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Executive Director, Consumer Marketing
Hearst Magazines
New York, NY, United States
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Job Summary:
•Directs and manages marketing activity to meet Consumer Marketing objectives. Serves as the primary liaison with brand management team (Editors and Publishers) for newly acquired Rodale portfolio – Bicycling, Men’s Health, Prevention, Women’s Health, and Runner’s World.
•Identifies and develops strategic partnerships to drive new customer acquisition, retention and revenue opportunities.
•Works closely with each title to determine advertising partnerships and retail programs around Editorial micro-topics, brand milestones/anniversaries and portfolio-wide initiatives that could be amplified with Consumer Marketing capabilities to drive incremental circulation revenue.
•Sources new business development opportunities and leads negotiations with digital distribution and technology partners to drive new or incremental circulation revenue.
•Develops internal and external presentations, business plans, and financial models relating to key strategic initiatives and go-to-market plan for new subscription models.
Job Functions:
•Collaborate with cross-functional brand teams on program development – Advertising, Editorial, Operations (Pubworx), Hearst Integrated Media
•Drive strategic brand activity – working on Business Development, Customer Acquisition & Retention and Newsstand teams
•Work with Consumer Marketing Finance team to manage rate base and subscription sources to meet budget goals/targets as well as responsible for directing P/L at title level
Specific Qualifications:
•Knowledge of subscription and newsstand business
•Consumer marketing experience in planning, traditional direct marketing and digital/social acquisition tactics, financial analysis and AAM reporting
•Effective communicator with ability to express key consumer marketing information to internal and external stakeholders
•Ability to create impactful presentations (PowerPoint) that package business/financial data
•Strong strategic, executional, creative and analytic skills
•Proven ability to identify, develop and negotiate 360 partnerships that involve multiple stakeholders
•Creative-thinker, who actively follows industry trends and proactively identifies ways to leverage Hearst’s powerful portfolio of brands and promotional assets to drive new revenue sources
•Independent, self-starter who is capable of synthesizing cross-functional strategies, leading programs and overcoming challenges to meet business objectives
•10-15 years of experience