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Research Director
Tribune Company
Chicago, IL, United States
Job Details - this job has expired, please see similar jobs below
Overview
WGN-TV has an immediate opening for a Research Director.
Responsibilities
Responsible for analyzing audience delivery and providing audience estimates, coordinates research efforts with national rep firm’s research department and assists WGN/CLTV sales with presentation materials. Provides audience trends and custom studies for local general management, programming, news, digital and creative departments. Should have complete understanding of Nielsen, Comscore and Scarborough products as well as established relationships with their personnel. Will work closely with General Manager and News Director on NSI Custom Studies as well as Norm Hecht Research. Will be responsible for managing and guiding one sales and marketing analyst.
Qualifications
Requires a degree in communications, marketing, broadcast research, digital or equivalent experience and a thorough understanding of audience research and estimating procedures. Must have the ability to express recommendations in writing and present to small groups. Should be proficient in MicroSoft Office Suite, and research and related tools such as SQAQ/WRAP, Arianna, Media Monitors, Wide Orbit and PowerPoint. Understanding of Sorenson Media and Share Rocket a plus. At least 5 years of broadcast research experience is preferred.
Equal Opportunity Employer
Apply On-line: Please go to http://www.tribunemedia.com/careers/ and search for keyword “Research Director”.
Company Info
Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder.