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Research Analyst
Townsquare Media
New York, NY, United States
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Research Analyst
Townsquare Media is seeking a driven, analytical thinker with a strong research background to support our sales organization as a Research Analyst. Reporting to the SVP of Data Enabled Sales, this role will be responsible for coordinating, supporting and executing research requests, audience building and creating data insights. A well-rounded knowledge of syndicated research tools (Such as MRI, Comscore & Nielsen) as well as Data Management Platforms & digital research tools is a must. Additionally, comfort in brand research, persona-building and primary research is important. The Research Analyst position is a high-impact role that involves both analytics and client campaign support.
Responsibilities:
• Work as part of a team responsible for delivering insights for our sales teams and advertising partners by using both proprietary and syndicated research tools.
• Collaborate with local sales teams to ensure appropriate delivery of data / research in a simple, easy to understand yet also polished output.
• Work with multiple teams across the enterprise, including local sales, national sales and programmatic sales.
• Contribute to larger scale research projects for the company and the media industry.
• Assist local market personnel with the use of research tools and platforms.
• Development of audiences in data management platform for both targeting and analysis.
• Assist in managing research requests prioritization queue.
REQUIREMENTS
• BA/BS degree required
• 2+ years of media and research experience
• Hands on experience using audience research tools (e.g. comScore, MRI, Nielsen, Scarborough, Google Analytics, Data Management Platforms).
• Proficiency in Microsoft Excel, PowerPoint, and Word
• Excellent communication skills.
• Ability to work in a fast-paced, quickly evolving environment and juggle multiple projects and priorities with ease
About Us
Townsquare Media Group is a diversified media, entertainment and digital marketing services company that owns and operates radio, digital and live event properties. The Company specializes in creating and distributing original entertainment, music and lifestyle content. Its assets include 318 radio stations and over 325 local companion websites in 65+ small to mid-sized markets, a national portfolio of music and entertainment digital properties reaching over 50 million US unique visitors monthly, including Taste of Country, XXL Mag, Diffuser.fm, Ultimate Classic Rock, Loudwire, TheFW, GuySpeed, ScreenCrush and PopCrush, approximately 550 live music and non-music events annually, and Seize the Deal, an E-commerce business. Additionally, Townsquare also operates Townsquare Cares, a non-profit organization that seeks to better the lives of troops and their families.
TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.