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Manager, Search Engine Marketing
Horizon Media
New York, NY, United States
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Job Description:
We are currently seeking a highly motivated Search Engine Marketing Manager to join our team and manage Search program activation on behalf of a number of our clients. The SEM Manager participates in all aspects of executing high-profile and complex clients’ paid search media campaigns, and is often the lead day-to-day subject matter expert for his or her clients, providing strategic recommendations and analysis, as well as responding to ad hoc requests. The SEM Manager is also a key resource for the Search team and is expected to manage the activation efforts of those at the analyst level and support the management team in training and supporting the analyst level on the team.
Main Duties and Responsibilities
• 30% - Act as main day-to-day point of contact for the client, providing strategic recommendations and analysis.
• 25% - Manage the execution of clients’ Search program, inclusive of managing the efforts of analyst level resources assigned to clients’ accounts.
• 15% - Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions.
• 15% - Work with Search senior leadership to develop Paid Search strategy and testing methodology and roadmap for client(s), and synthesize that strategy in compelling presentation formats.
• 10% - Contribute to larger team training and learning agenda, helping to lead cross-learning sessions among analyst level team members and below.
• 3% - Manage daily relationships with key search engine representatives.
• 2% - Provide support on new business initiatives.
Supervisory Responsibilities
In this position, you will coach and potentially directly manage analyst level team members.
Knowledge and Skills Required
• 2.5+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
• 1+ years’ experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages (Google Analytics, SiteCatalyst, etc.)
• Desire and aptitude for training, motivating and managing individuals at multiple levels, from entry to manager level.
• Advanced quantitative skills and aptitude including advanced Excel skills.
• An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
• Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.\
• Excellent organizational skills and the ability to juggle multiple responsibilities.
• Bachelor’s degree.
Certificates, licenses and registrations
N/A
Physical Activity and Work Environment
N/A
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.