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Vice President of Digital Strategy
iHeartMedia
Rockville, MD, United States
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Job Summary:
The Vice President of Digital Strategy - is a leadership role with responsibility for optimizing local digital revenue for iHeartMedia’s Washington DC Region. This role represents a unique opportunity to have a direct impact on iHeartMedia's success in local digital sales.
This high performance individual will play a critical role in the training and growth of account managers in iHeartMedia’s portfolio of digital assets. This driven leader reports to the Regional Senior VP of Sales and be part of the management team dedicated to growing multi-platform advertising revenue with a focus on digital asset integration.
Primary Responsibilities:
• Responsible for markets’ local digital revenue growth.
• Hire and train a team of digital native sellers
• Conduct digital training with sales leadership and account executives.
• Lead and support digital-heavy client meetings and presentations.
• Provide guidance for all local managers on digital strategy and assets.
• Develop and deploy scalable tools and digital solutions to the team.
• Develop effective integrated programs for local clients and agencies.
• Develop and share repeatable success stories and case studies within the market.
• Review and provide direction on optimization of our largest campaigns.
• Provide Feedback on new and existing campaigns to drive success and increase renewals.
• Provide feedback to the Region SVPS on issues and areas of opportunity.
The ideal candidate will possess:
• 2+ years of digital advertising sales management
• Experience in developing and planning digital campaigns across multiple tactics including programmatic assets
• A strong customer focus coupled with a sense of urgency for the business, and a passion for delivering the highest level of client service.
• Excellent follow-up, strong organizational skills and attention to detail.
• Excellent communication skills with the ability to speak to a senior level audience with confidence.
• A strong creative background with the skills to develop unique and compelling presentations for media clients.