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Digital Program Director
iHeartMedia
Lexington, KY, United States
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Job Summary:
Oversees all graphic, social and website content for iHeartMedia’s radio stations and events in Kentucky.
Responsibilities:
• Analysis of metrics and diagnostics to shape strategy. Working with Programming, Marketing and Promotions to create and program brand-appropriate content to drive digital audience and user engagement.
• Working with on air talent and related staff to expand their show digitally and socially.
• Finding innovative ways to use our digital properties to grow terrestrial ratings.
• Working with Program Directors and on-air talent to strategize the most effective use of on-air inventory to grow digital audience.
• Working closely with Integrated Sales to find on-brand ways to monetize our digital audiences.
• Owning digital marketing: marketing our stations through our own sites, ultimately overseeing social media programs and, where available, working with marketing directors/PDs to place online advertising buys.
• Developing and execution of social media strategy.
• Along with PDs and Marketing Directors, develop and maintain a long-term editorial and promotional calendar for each stations site.
• Identifying content partnerships that could be beneficial to the brands and working through the right channels to pursue appropriate avenues.
Qualifications:
• A minimum of 1+ years professional experience working in some form of digital content creation and graphic design including proficiency with HTML, CSS, Javascript and the Adobe Creative Suite: specifically Photoshop, Dreamweaver, Illustrator & Premiere.
• Experience working within a Content Management System.
• Experience working in radio programming and/or marketing a plus.
• Must be an idea factory, always coming up with new ways to keep content fresh.
• Strong knowledge of pop culture and current events.
• Must be highly organized with very strong communication skills.
• The ability to utilize both problem solving and creative thinking skills to determine solutions for programming and sales initiatives.
• Must be a self-starter who excels at working independently, with a proven track record of independent judgment and decision making.
• Strong background and fluency in social networking and online marketing. Omniture Site Catalyst and Ando experience a plus.
• Video editing experience a plus.
• Willing to multi-task and work beyond the job description, including off hours when applicable
• Education: College Graduate Preferred.