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Senior Manager, CRM
Ubisoft
San Francisco, CA, United States
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Company Description
Ubisoft is composed of over 12,000 talented people located in 28 countries across the globe. With around 85% of its staff devoted to game development, Ubisoft has the 2nd largest in-house creative team in the world.
The company’s 27 different creative studios work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Ghost Recon®, Tom Clancy's Splinter Cell®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and more.
With an expansive global distribution network, Ubisoft is also a company that stays in close contact with its local fans.
Job Description
Do you like making digital experiences feel personal? Enjoy coordinating multiple teams producing amazing messages for customers? And do you track your campaign performance metrics like a game in itself? Then we may have the job for you!
Ubisoft is looking for a Senior Manager of CRM as part of its Customer Management Group. The Senior Manager role is tasked with the strategy, planning and impact of all direct to customer digital communications the team sends. To be successful we require someone who’s immensely passionate about digital experiences, and who gets excited on how to best apply the modern marketing automation toolsets to make every interaction with our customers feel as personal as possible.
Responsibilities:
• Lead all customer journey and lifecycle marketing efforts for all Ubisoft brands, including setting strategy, developing objectives, evaluating budget and resource levels, and measuring results
• Manage the day to day operations of the CRM strategy team members you oversee including coaching, performance management and mentorship
• Oversee the application of the CRM strategic vision applied to all direct marketing channels, including email, in-product, web and mobile placements
• Work with analytics and Data Science teams to help apply data to marketing tactics on all CRM channels, and to help understand effectiveness and performance.
• Coordinate regularly with international stakeholders, and work daily with counterparts in other offices in execution of work and tasks.
• Work with an international team to advance CRM strategy within Ubisoft to support the Customer Management vision, and associated goals
• Communicate with senior and executive management on an ongoing basis on team evolutions and campaign performance results
• Advocate for CRM priorities with analytics, brand, digital marketing, production and technology teams
• Build structures, processes and guidelines for working with brand, digital marketing, production and technology teams
• Work cross-functionally to build and implement loyalty strategic marketing programs
Qualifications
• 7+ years of CRM related experience in a comparable field and industry.
• Hands-on experience with different CRM and marketing automation toolsets (salesforce, Adobe, etc.) required.
• Expertise in customer messaging strategy and planning efforts, with defined documentation and communication
• Strong understanding customer segmentation and targeting methodologies
• Understanding of web/e-mail technologies
• Driven, enthusiastic leader who can influence the broader organization with a clear vision and storytelling
• Solid organizational and project management skills, including ability to manage and prioritize multiple projects, deadlines and work streams
• Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking
• Proactive & independent, always looking for ways to take initiative and improve existing programs/processes
• French language skills and proficiency a plus.
Additional Information
Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.