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Digital Marketing Manager
Storyful
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
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Storyful is an equal opportunity employer
Job Description:
Storyful is looking for a Digital Marketing Manager with relevant industry experience to own the digital marketing efforts for the company. Reporting to the Head of Marketing, the role will be responsible for managing social and digital channels, leading measurement and insights, and managing digital advertising to expand brand awareness, drive leads and optimize the ROI on digital campaigns.
Responsibilities
• Manage and create social content and campaigns across Twitter, Instagram, FB and LinkedIn. Including general community management of accounts.
• Oversee paid ad campaigns, SEO keyword strategy and paid search campaigns.
• Measure and analyze performance across social and digital channels.
• Drive creation of landing pages and banner ads.
• Manage and update content on the corporate website and blog.
• Create and manage email marketing campaigns and newsletters.
Requirements
• 4+ years of professional digital marketing experience in a relevant industry
• Expertise with managing social and digital channels; campaign measurement, metrics and conversions; paid digital ad campaigns, SEO and email marketing.
• Master proficiency with website CMS (e.g. wordpress), email marketing platforms, salesforce and google analytics.
• Excellent writing, editing, communication, critical thinking and problem solving skills.
• Analytical, detail-oriented, organized.
• Continuously up-to-date in knowledge and skills in social media and marketing technology.
• Experience and knowledge of the media industry.
• Bachelor’s degree in marketing or advertising preferred.