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Database Marketing Coordinator
Taylor Communications
Pompano Beach, FL, United States
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Description
Position at ComplyRight, Inc.
Database Marketing Coordinator
ComplyRight, Inc. is a multi-channel marketing and product development company specializing in labor law, HR and tax solutions that create a bridge between what the law requires and what makes sense for businesses. Our growing company is looking for a talented Database Marketing Coordinator to plan and execute direct marketing circulation strategies for customer and prospect campaigns across multiple marketing channels and brands. The position requires a highly organized, detail-oriented individual who can translate quantitative analysis into actionable business strategies.
Responsibilities:
• Develop a thorough knowledge of company data marts, table structures and field values for all ComplyRight brands.
• Apply appropriate data segmentation and selection techniques to create target lists for multi-channel marketing campaigns (mail, email, telemarketing, etc.).
• Collaborate with marketing and creative teams to set up Web Collect forms for online lead capture.
• Ensure proper setup of complex email programs, including drip, multi-hit, dynamic content and auto-triggered campaigns.
• Establish benchmark reporting, work with marketing teams to set KPI improvement targets, and recommend testing & optimization strategies.
• Conduct post-campaign analysis to determine next steps.
• Contribute solid targeting ideas individually and in group settings.
• Gain thorough understanding of customer behavior and needs thru analytics and utilization of business intelligence (BI) tools.
• Other duties as assigned.
Requirements:
• Four-year college degree in Statistics, Mathematics, Marketing or Business with heavy analytical coursework.
• Some experience in a database marketing environment preferred.
• Some experience in Email tools (Salesforce/Exact Target) preferred.
• Proven ability to prioritize and accomplish multiple projects simultaneously.
• Exposure in a B2B direct marketing environment and previous database query experience a plus.
• Intermediate knowledge of Excel and strong analytical/logic skills.
• Additional experience using business intelligence (BI) tools, statistical analysis tools (SPSS, SAS), and campaign management/customer segmentation tools such as Alterian, Aprimo, CIM or similar tools are a plus.
• High attention to detail as well as reliability, flexibility, and thoroughness.
About Our CompanyComplyRight, Inc. is a multi-channel marketing and product development company specializing in labor law, HR and tax solutions that create a bridge between what the law requires and what makes sense for businesses. We offer an attractive compensation package, including a competitive base salary, and a competitive benefits package including health, dental & vision insurance, 401K plan, profit sharing, PTO (paid time off) and Holiday Pay. Eligible employees may take advantage of our health, dental & vision benefits, as well Holiday Pay beginning the first day of employment.