This job has expired, please see additional jobs below
Sr. Manager, Audience Growth & Development
Participant Media
Los Angeles, CA, United States
Job Details - this job has expired, please see similar jobs below
SoulPancake is seeking someone who loves to help push growth! We need an analytical, results-driven, and passionate Sr. Manager, Audience Growth & Development to establish strategies to aggressively grow the size of and engagement within SoulPancake’s owned and operated social audiences, primarily on YouTube and Facebook, but also across Instagram, Twitter, Snapchat, and our website. This is an ideal role for a well-rounded and experienced digital marketer to join a mission-driven digital content company and publisher.
The Sr. Manager of Audience Growth & Development role requires significant knowledge of social media SEO (including technical SEO skills and an understanding of keyword search, content strategy, and link-building tactics). This individual will understand how to grow and engage with a social following, offer data-based guidance to our programming team on how to adjust content strategies, improve tagging and shareability of content, and generate growth strategies for increasing the reach of the SoulPancake brand. This individual will be comfortable taking on the challenges of an ever-changing algorithm and confident in his or her ability to push audience growth through organic and paid strategies to hit ambitious targets.
Responsibilities
◦ Create, develop, and implement strategies for audience development to achieve annual audience growth goals established by the company’s executive team.
◦ Develop ongoing matrix to inform distribution tactics for SoulPancake's content to ensure social engagement/growth.
◦ Increase traffic to SoulPancake’s website and social media platforms.
◦ Research, deploy, and optimize the right marketing and research tools to build data-driven audience acquisition strategies.
◦ Establish cost per subscriber or cost per acquisition standards across all platforms.
◦ Create strategies to ensure our content attracts organic traffic.
◦ Manage paid audience acquisition budget and execute on campaigns.
◦ Generate social partnerships and collaboration strategies that support growth goals.
◦ Take day-to-day ownership of establishing SoulPancake’s SEO program.
◦ Undertake keyword and tagging research to understand our competitive advantage, finding opportunities for us to break through search with our content strategy.
◦ Understand and identify hyper-engaged "power community" members in order to improve lifetime value of social audiences.
◦ Maintain proficiency and knowledge in latest social media and audience growth technologies and best practices.
◦ Leverage data and analytics to optimize audience growth and advise content team of findings and learnings.
◦ Create and test social media messaging and campaigns across key platforms, sharing insights across organization to scale insight and learning.
◦ Assess opportunities on emerging platforms and guide launch plans for success.
Skills & Requirements
◦ Minimum of 5 years of experience in audience acquisition, social media platform growth, or online community optimization
◦ Proven track record of audience or subscriber/fan acquisition online
◦ Excellent analytical skills and experience in strategy development, SEO/keyword/tagging optimization, and traffic growth
◦ Expert knowledge of digital media trends, particularly on established social media platforms and emerging mediums
◦ Proven ability to create compelling and cohesive audience personas and corresponding engagement strategies
◦ Self-starter with strong interpersonal and communication skills
◦ Highly organized with excellent attention to detail
◦ Bachelor’s degree in marketing, communication, or data analysis preferred
Reports to: Head of Marketing