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Head of eCommerce
Glu Mobile
Burlingame, CA, United States
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Description
Team Overview:
At our Crowdstar studio in Burlingame, we believe that there is a huge opportunity in interactive entertainment products for women, and CrowdStar’s goal is to build products which that engage, enrich and empower them women.
With our two top grossing titles, Covet Fashion and Design Home, CrowdStar has developed new ways for users (players) to enjoy fashion and interior design. We are changing how women interact with games. We are changing how they discover and shop for everything from clothing to shoes, or furniture to home decor. As a team, we are passionate not only about creating fun and engaging games for women but enriching lives outside of the game.
Role Overview:
As a Head of eCommerce, you will lead ecommerce strategy, operations and merchandising as well as drive the amazing customer experiences beyond our games. The role will focus on optimizing store engagement, increasing conversion, and ensuring the ecommerce is an additive benefit to our user experience.
You’ll most often:
• In partnership with our Game GM’s, set vision and strategy for holistic and seamless ecommerce experience: discovery, shopping and purchase experience
• Identify key partners that will deliver ecommerce experience as an extension to our games
• Lead and manage ecommerce experience, operations and merchandising through an external partner
• Lead the process and partner cross-functionally to ensure high quality and timely execution of campaigns and content within the store
• Lead and support complex and diversified portfolio of projects including navigation, path to purchase, multi-channel capabilities, product recommendations
• Oversee store optimization and testing, methodology and analysis to improve user experience and lift key success metrics
• Drive store personalization and segmentation strategy to create relevant, value-added, personal and engaging customer experience to increase engagement, conversion, lifetime value
• Be responsible for managing external partners that deliver store merchandising including navigation, categories, visual merchandising, search, fulfillment, etc…
• Partner with the Game GM’s to collaborate on user journey, rewards, merchandizing, etc…
• Discover, evaluate, recommend and manage relationships with eCommerce companies to ensure delivery of value and KPIs
• Establish detailed KPIs and metrics to track and report on performance of processes and programs and transform data into actionable insights and recommendations
• Bring new ideas and innovative approaches to digital experiences to drive growth and conversion
You’ll be a great fit for this role if you have:
• Passion for delivering innovative digital experiences
• Strong interest in home décor, and have a passion for other lifestyle experiences such as fashion and beauty
• A demonstrated ability to deliver complex solutions that drive both consumer and business value
And your skills and experience include:
• Bachelor’s degree or equivalent combination of education, training and/or experience
• 10+ years of experience in eCommerce, ideally experience in home décor and apparel
• Subject matter expertise in production, site operations, UI/UX, features and functionalities, site merchandising, testing & optimization, mobile
• Strong leadership, influencing and communication skills with ability to interact, influence and align with all levels of the organization, both internal and external
• Motivational and strong people manager who leads by example and excels at communication to ensure alignment with all team members
• Ability to think end-to-end and position complex business solutions with consideration for impact on all relevant business operations as a whole
• Strong strategic and analytical thinker with exceptional execution and problem-solving capabilities
• Excellent written and verbal communication skills
• Strong project management skills with proven track record of delivering high quality work under tight timelines
• Must demonstrate sound decision-making and judgment skills with ability to react quickly under pressure