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Marketing Specialist
AH Belo
Dallas, TX, United States
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We hire talented employees inclined toward collaboration who aren't afraid to tackle big initiatives. Right now, we’re looking for a Marketing Specialist who will be an integral member of the marketing team, responsible for a range of creative, technical and administrative projects. If you’re looking for a company where your ideas matter and a job that is anything but routine, then this could be the right career move for you.
As a Marketing Specialist, you’ll be central to the success of the department and the company. On any given day, you will be involved in a mix of projects:
• Design and implement cross-channel marketing programs to build brand and drive awareness
• Design, test and optimize campaign activities
• Support sales and partner organizations
• Be a key player in the development & execution of the marketing strategy
• Drive and optimize key metrics including CTR, open rates, engagement and retention
• Create and execute email marketing campaigns
• Copywriting for blogs, emails, social media, PR and more
• Track and analyze campaign results and provide insight about trends and performance into cross channel acquisition campaigns and other direct marketing activities.
• Deep, holistic analysis of marketing programs through a combination of website analytics, email and direct marketing campaign metrics, and CRM systems