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Growth Marketing Lead - SEM
Airbnb
San Francisco, CA, United States
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Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique travel experiences around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb allows people to Belong Anywhere through unique travel experiences at any price point, in more than 34,000 cities and over 190 countries. We promote a culture of curiosity, humanity, and creativity through our product, brand, and, most importantly, our people.
The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. We are looking for an exceptional individual to lead the Paid Growth team, developing the strategy and innovation for Airbnb’s global acquisition programs. This person will be a thought partner to functional leads and business partners across Product, Engineering, Data Science, and Finance to set and exceed aggressive growth targets. This role is based in San Francisco, managing a team of around 15 across NA, EMEA, and APAC.
Responsibilities:
• Strategy: Set the vision and future direction of paid performance marketing. Develop strategies and moonshots that accelerates the growth of the business through insights and experimentation.
• Collaboration: Build a best-in-class acquisition program through thought leadership and partnering with cross-functional leads across Eng, Data Science, and Product. Grow and oversee vendor relationships across various global and local search engines and agencies.
• Leadership: Build and lead a global team of experienced performance marketers responsible for our acquisition program across multiple search engines and business objectives.
• Accountability: Managing a budget of $XXXm per year and hitting key business growth objectives.
• Process excellence: Develop business roadmaps, establish accountability streams, propose scalable solutions, and ensure alignment of team processes with stakeholders.
Requirements:
• 10+ years of performance marketing work experience; 2-5 years managing a team.
• Strong leadership skills, proven ability to build, motivate and lead team to achieve results.
• Previous experience with managing multi-million dollar global budget and a proven record of demonstrating strong return on investment.
• Deep knowledge of paid channels such as AdWords, Facebook, Baidu, Bing, Naver, etc. and acquisition strategies.
• Passion for data and strong understanding of direct response marketing, audiences, testing frameworks, etc.
• Strong analytical and quantitative skills – must have both a curiosity and the skills to analyze and make meaning out of data and translate data into action.
• High-growth startup experience a plus.
Nice to Have:
• Strong data skills: SQL, Hive, Tableau
• Strong design skills: Able to work with designers, media partners, to ensure high quality and brand consistency
• Experience working in global teams and collaborating across multiple geographies/time zones
• Passion for all things Airbnb. Experience hosting on the site is a huge plus