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Marketing Director
NYFA
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Description
Job title = Marketing Director
Reports to = The President
Remuneration = A competitive salary based largely on your experience
Benefits = Holiday and PTO
Duration = Full time daytime hours, with additional hours as necessary and requested
Location = Times Square, New York, NY, with potential travel for industry events and conferences
Job purpose
The Marketing Director is responsible for raising brand awareness and ultimately helping our revenue-generating Departments to achieve their goals. This may be accomplished by providing research, creation, strategy, and execution of all types of marketing, including promotions, partnerships, website development, industry event/show participation, active engagement in social media, and work across existing and any new and relevant advertising mediums such as email marketing, print and digital ads, social media platforms, video content, etc.
Responsibilities
• Raise brand awareness and ultimately help our revenue-generating Departments to achieve their goals
• Monitor our “branding,” reassess when appropriate, and ensure it is communicated outward.
• Assist with crisis management, bad reviews, and negative news communications – should this happen. Fortunately, this virtually never happens.
• Research and recognize future industry trends, forecast, and act proactively.
• Create, develop, and execute marketing content, advertisements, partnerships, customer surveys, video, blogs, and so on. Ensure we remain relevant – and avoid becoming stagnant.
• Monitor our competition, and act proactively.
• Monitor social media activity, online “chatter,” reviews, and feedback from customers and fans, and act proactively.
• Maintain awareness of new and emerging media platforms, trends, and digital marketing tools, and recommend their usage as necessary to strengthen our digital presence and support organizational objectives.
• Collaborate and supervise vendors, such as copywriters, graphic designers, website developers, etc.
• Collaborate and supervise co-workers in our office who currently “pitch in.”
• In the future: Train and monitor new team members in this Department. Currently this is a one-person role, however as we are on-track to continue growth, eventually an assistant marketing team member may join our team.
• Track and report influence measurements; show ability to interpret the results and gain insight on traffic, demographics, and effectiveness and utilize this information to positively affect future outcomes.
Qualifications – must be…
• highly organized and able to adapt quickly to change.
• detailed, as an attention to detail is necessary.
• comfortable working autonomously, as this is currently a one-person Department.
• proactive, self-motivated, and disciplined. Hands-on. Known as a person who gets things done.
• able to collaborate with other Department Directors and colleagues.
• able to supervise vendors, such as website designers and copywriters.
• able to develop win-win partnerships and relationships.
• comfortable engaging and communicating with people – both in-person and on phone/internet.
• a strong problem solver, have initiative, and follow through.
• a multi-tasker.
• outstanding communication skills.
• outstanding at written skills.
• outstanding at proofreading skills.
• adept with graphic design. BONUS: outstanding graphic design skills is even better.
• knowledgeable with SEO, keyword research and Google Analytics.
• knowledgeable with online marketing strategies and marketing channels.
• proficient in the tools of working in a busy creative role in 2018 – Microsoft Office, Google Apps, some experience with web-based software platforms like Microsoft Office Suite, Vimeo, Dropbox, GoToWebinar, etc.
• knowledgeable in customer-based apps – LinkedIn, Facebook, Tumblr, Twitter, Google+, Youtube, Instagram, Pinterest, Hootsuite, Constant Contact, Canva, etc. BONUS if you are proficient in Adobe Photoshop and/or Illustrator, etc.