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Inside Sales Executive
Gannett
Rochester, NY, United States
Job Details - this job has expired, please see similar jobs below
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal and SweetIQ, and U.K. media company Newsquest.
Sells, via phone, multi-media advertising solutions to the medium account sector. Grows market share and increases client satisfaction within a designated territory or account list through a combination of acquiring new business and increasing client spend.
ESSENTIAL JOB FUNCTIONS:
1. RESULTS
Quota Attainment / Performance Top of Mind
• Meets or exceeds revenue expectations.
• Maintains and grows account base.
• Develops and delivers ideas/solutions to grow market share within an existing customer base.
• Delivers and obtains long term commitments and campaigns.
Customer Familiarity
• Develops an understanding of the customers’ individual business needs, trends and patterns within specific verticals.
• Develops an understanding of account base and related industries.
Sales Call
• Identifies and qualifies customers that have revenue opportunities.
• Develops and delivers advertising ideas/solutions that grow market share and ROI to customers.
• Research and Sales Support
• Utilizes sales tools and research to articulate value of Company offerings.
• Forecast/Pipeline Management
• Maintains an awareness of revenue responsibilities and performance to goal.
• Develops and works a pipeline of potential customers’ growth within existing base; produces accurate forecasts.
Product Knowledge
• Sells print and digital business offerings and demonstrates an understanding of these products.
• Able to articulate our products and their value propositions to customers.
2. STRATEGY
Planning & Organization
• Strategizes with team members to plan and execute multimedia marketing plans.
• SalesForce (CRM)
• Utilizes a CRM system to manage day-to-day activities and stay abreast of details that require urgent attention
Competition
• Understands market competitors and executes strategies for selling against the competition.
• Teamwork
• Partners with the sales support on day-to-day activities within account base.