This job has expired, please see additional jobs below
Marketing Manager
Penguin Random House
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Marketing Manager, Potter
Clarkson Potter is the only dedicated lifestyle group within Penguin Random House. Founded in 1959, we are home to a community of award-winning and bestselling chefs, cooks, designers, artists, and writers—visionaries who seek to entertain, engage, and teach. Our diverse list is at once commercial and literary and includes cookbooks, illustrated gift books, and a growing line of paper products, such as journals, postcards, stationery, and games. Potter authors include Ina Garten, Martha Stewart, Giada De Laurentiis, Bobby Flay, David Chang, Chrissy Teigen, Trisha Yearwood, Gina Homolka, and Alexa Hampton, and leading brands like Lucky Peach, Cherry Bombe, The Knot bridal guides, and the Flat Vernacular Studio.
Whether elegant or edgy, quirky or classic, each Potter book is bespoke and involves a unique collaborative process among authors and our editorial, design, and marketing and publicity teams, resulting in books that are as tempting to give as they are to collect.
Responsibilities:
• Works closely with the VP, Marketing and Publicity Director and Associate Marketing Director utilizing research and analytics to create, communicate, and implement marketing campaigns for a variety of titles, focusing on lifestyle and cooking titles currently in the marketplace as well as key backlist titles and authors
• Collaborates directly with authors and agents to communicate, refine, and execute marketing plans, including all aspects of these campaigns
• Thinks deeply about available audiences for each book that we publish and ways to reach them through advertising, promotion and social while also keeping up-to-date on new platforms and marketing methods
• Flexibly manages book promotion plans and budgets that grow and change over time.
• Collaborates with authors to maximize campaign effectiveness including increasing social media platforms and working collaboratively to build author brand
• Pitches organizations, VIPs, and partners for cross-promotional opportunities for single titles as appropriate in concert with larger team
Requirements
• 3-5 years minimum experience in book or magazine publishing, particularly cookbooks and lifestyle.
• Fluency in key marketing concepts and tools including email, social media marketing, search, as well as traditional book marketing methods
• Strategic and creative thinking
• Motivated self-starter
• Excellent communication and presentation skills
Full-time employees are eligible for our comprehensive benefits program.
Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.