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Media Strategist
Meredith
Des Moines, IA, United States
Job Details - this job has expired, please see similar jobs below
Job Title
Media Strategist
Provide day-to-day support of sales teams through the development of digital media plans utilizing programmatic advertising channels in response to RFP’s.
Essential Job Functions
75% -Utilize complementing tactics and strategies to develop and manage effective digital media plans in support of sales teams and client performance goals.
• Continuously monitor and adjust media schedules based on performance feedback from clients and internal operations team.
• Proactively seek new and innovative methods through use of research, new technologies, and partnerships to increase performance and capabilities.
• Collaborate with sales managers and account executives throughout the planning and RFP process.
• Provide detailed and clear descriptions of the marketing approach being used, the primary goals, along with the technical requirements of executing a plan.
• Work closely with ad operations team members to execute campaigns and maintain ongoing knowledge of campaign successes.
• Assist with reporting and optimization of campaign delivery.
15% - Track and document successful strategies and plans for use across markets and for training purposes.
10% - Project participation as required.
Minimum Qualifications and Job Requirements| All must be met to be considered.
Education: Bachelor’s Degree and/or equivalent work experience required.
Experience: 3+ years of work experience in digital advertising and media planning.
Specific Knowledge, Skills and Abilities:
• Expertise in programmatic media buying as well as a familiarity with digital advertising operations.
• Experience in various DSP platforms, DMP platforms, and digital ad servers across multiple digital media platforms including display, video, mobile, social, and connected TV.
• Demonstrated track record of developing and executing successful plans and providing budget recommendations.
• Strong client relations - having the ability to understand and assess business needs and find solutions to meet those needs.
• High level of accuracy and attention to detail.
• Excellent oral and written communication.
% Travel Required (Approximate): As required