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Marketing Manager
Haymarket Media Group
New York, NY, United States
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Haymarket Media, Inc. is seeking a Marketing Manager to join the PRWeek and MM&M team. This position is located in our New York, NY office.
Job Overview:
PRWeek and MM&M is seeking an experienced, creative, and results-driven Marketing Manager to drive growth with a core focus on brand and audience development. The brands are looking to serve their existing audience and reach new ones, forming deep engagement through a variety of marketing tactics and channels including newsletter, social, partnerships, and content. This position requires an entrepreneurial mindset combined with creativity and deep quantitative skills to conceptualize, deliver, and implement brand-focused and response driven marketing campaigns.
Responsibilities:
• Lead overall audience growth and brand development strategies in conjunction with editorial, analytics, email, event, and circulation departments
• Create best-in-class CRM and engagement programs that drive customer success and long-term relationships with our subscribers
• Develop mutlti-channel acquisition and retention plans while managing customer life cycle
• Collaborate with leadership and cross-functional team members to brainstorm, plan, and develop new creative content ideas and strategies
• Create comprehensive brand performance framework, including creative reviews, tracking, optimization
• Work with commercial, events, and editorial teams on trade marketing programs and tactics to increase visibility of brand and associated opportunities
• Craft collateral for sales (media kits, sell sheets, promos), working closely with the art department on creative vision, strategy, and creation
• Grow relationships with associations and organizations within our industry to increase reach and depth of audience through co-marketing and cross-promotion opportunities
Skills and Requirements:
• BA in related field
• 5+ years of marketing experience
• Experience with digital marketing solutions and services, including but not limited to web analytics, web optimization, and/or content management solutions
• Exceptional writing and editing skills
• Thorough understanding of email marketing – A/B testing, segmentation, reporting metrics, and personalization
• Thorough understanding of Google Analytics and other data analysis platforms
• Familiar with the media landscape and social platforms
• Ability to work independently and build campaigns from ground up
• Experience at building a brand and audiences, B2B Marcomms background preferred
• Excellent project management skills
• Excellent interpersonal and organizational skills
About Haymarket:
Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of the products and the people. The philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services. Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands. Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events. Predicting the shape of the business in 3, 5, or 10 years is almost impossible; and the unpredictability is part of the appeal. Haymarket aims to be the perfect company to work with or for – we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.
An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.